Datto Whitepapers

In this ebook, Datto explores a variety of tried and true methods from IT service professionals and marketing experts for identifying, qualifying and nurturing potential customers.

IT spending has been steadily shifting from traditional on-premises offerings to cloud services over the past five years, and it is continuing to grow. In fact, according to Gartner, Inc., SaaS application spending will grow to over $99 billion worldwide by 2020. While the enterprise has adopted SaaS at a rapid rate, SMBs are typically more agile than large companies with heavier investment in on-prem technology. This means MSPs have an immense revenue opportunity in moving end users to the cloud.