Adobe and Microsoft take on Salesforce's marketing software, with LinkedIn as a weapon
Adobe and Microsoft are partnering to bolster each other's sales and marketing software capabilities, taking aim at common rival Salesforce.com.
Marketo - News, Features, and Slideshows
News about Marketo
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Adobe buys Marketo, takes aim at Microsoft, Oracle and Salesforce
Adobe has agreed to acquire Marketo in a bid to challenge Microsoft, Oracle and Salesforce in the competitive marketing cloud space.
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Is Adobe about to buy Marketo?
Adobe is in negotiations to buy Marketo, a privately held cloud-based marketing software company, according to people familiar with the matter.
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