Adobe and Microsoft take on Salesforce's marketing software, with LinkedIn as a weapon
Adobe and Microsoft are partnering to bolster each other's sales and marketing software capabilities, taking aim at common rival Salesforce.com.
Marketo - News, Features, and Slideshows
News about Marketo
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Adobe buys Marketo, takes aim at Microsoft, Oracle and Salesforce
Adobe has agreed to acquire Marketo in a bid to challenge Microsoft, Oracle and Salesforce in the competitive marketing cloud space.
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Is Adobe about to buy Marketo?
Adobe is in negotiations to buy Marketo, a privately held cloud-based marketing software company, according to people familiar with the matter.
Events
Brand Post
How partners can support increased customer appetite for transformation
Vivek Puthucode, Chief Partner Officer, Microsoft Asia Pacific, outlines the path to partner success.
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