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News about Marketo

Adobe and Microsoft take on Salesforce's marketing software, with LinkedIn as a weapon

By Reuters | 27 March, 2019 07:30

Adobe and Microsoft are partnering to bolster each other's sales and marketing software capabilities, taking aim at common rival Salesforce.com.
Adobe buys Marketo, takes aim at Microsoft, Oracle and Salesforce

By James Henderson | 21 September, 2018 08:00

Adobe has agreed to acquire Marketo in a bid to challenge Microsoft, Oracle and Salesforce in the competitive marketing cloud space.
Is Adobe about to buy Marketo?

By Reuters | 14 September, 2018 08:00

Adobe is in negotiations to buy Marketo, a privately held cloud-based marketing software company, according to people familiar with the matter.

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