Adobe and Microsoft take on Salesforce's marketing software, with LinkedIn as a weapon
Adobe and Microsoft are partnering to bolster each other's sales and marketing software capabilities, taking aim at common rival Salesforce.com.
Adobe and Microsoft are partnering to bolster each other's sales and marketing software capabilities, taking aim at common rival Salesforce.com.
Adobe has agreed to acquire Marketo in a bid to challenge Microsoft, Oracle and Salesforce in the competitive marketing cloud space.
Adobe is in negotiations to buy Marketo, a privately held cloud-based marketing software company, according to people familiar with the matter.
Vivek Puthucode, Chief Partner Officer, Microsoft Asia Pacific, outlines the path to partner success.