Forrester Research’s principal channel partnerships and alliances analyst Jay McBain takes an extensive look at the forces set to impact the channel in 2020.
Jay McBain - News, Features, and Slideshows
Partner relationship management is maturing into a horizontal channel management platform aligned with CRM and marketing automation.
It was 11 years ago this week that Michael Dell penned the infamous memo declaring that its crown jewel (direct) was a revolution – not a religion.
IBM is making big changes to its partner engagement models, but will it be enough to get partners on board?