Channel Asia State of Innovation 

What is State of Innovation?
State of Innovation will launch as a virtual experience for business technology leaders across Southeast Asia, built on the foundations of education, recognition and advancement. This experience will house two leading Channel Asia initiatives; Innovation Awards and State of the Channel. State of Innovation will offer step-by-step guidance around revised end-user priorities in the months ahead, supported by honouring outstanding work through customer value and innovation at partner, distributor and vendor levels.
Attendance at State of Innovation is open to decision-makers shaping the technology landscape across partner, vendor and distributor organisations – reflective of a diverse, innovative and expanding ecosystem in Southeast Asia.

Innovation Awards
The Innovation Awards will honour outstanding work through customer value and innovation in 2020, with a record breaking 332 nominations submitted across seven countries. Overall, the Awards will celebrate the channel across seven categories - Partner Value; Emerging Tech; Vendor Value; Distributor Value; Personal Innovation; Channel Choice and Hall of Fame. In total, more than 90 organisations are represented across Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and Myanmar, in addition to regional success at ASEAN, Southeast Asia and Asia Pacific levels. More than 45 partners make the finalist shortlist this year, spanning value-added resellers, system integrators and managed service providers, in addition to consultancy firms, cloud specialists and independent software vendors. Completing the finalist line-up, over 35 vendor organisations are also in the running, in addition to more than 10 distributors. 

State of the Channel
Through newly launched research in Southeast Asia, State of the Channel will provide a collaborative and educational environment designed to offer partners, vendors and distributors the competitive advantage required to be successful. State of the Channel will lay out the building blocks for attainable future growth in Southeast Asia, through: 

- Outlining revised customer investment plans 
- Benchmarking customer and partner priorities 
- Assessing customer satisfaction levels with partners 
- Detailing how to transition business models and selling techniques 
- Documenting key growth opportunities ahead

If you would like to take part in the primary research, please find the link to participate here