How partners can transform in the Microsoft channel

Changing customer requirements, driven by the emergence of new technologies and buying behaviours, are combining to redefine the channel in Singapore. In a step away from tradition, the market is moving at pace to challenge the status quo, triggering transformation at both vendor and partner levels. As illustrated by Microsoft, partner success will be determined by the ability to evolve amid a crowded industry, creating a need for customer-centricity and differentiation. This exclusive CTO Lunch - in association with Microsoft and Channel Asia - outlined the criteria required for success in Singapore, documenting partner best practices and key opportunities ahead. Photos by Microsoft.