- 5 February 2010 17:47
Portrait Software Named a Leader in Predictive Analytics and Data Mining Solutions Market by Global Independent Research Firm
Sydney NSW - 5 February 2010 - Portrait Software, a leading provider of insight-driven customer interaction software, today announced that Forrester Research, Inc., a leading independent research firm, has named Portrait a ‘Leader’ in their inaugural Forrester™ Wave: Predictive Analytics And Data Mining Solutions, Q1 2010 research report.
Forrester evaluated the top nine predictive analytics and data mining (PA/DM) solution vendors across 53 criteria, segmenting them into the three categories including current offering, product strategy, and market presence. As a leader offering “mature, high-performance, scalable, flexible, and robust PA/DM solutions,” Portrait received the 3rd highest score for Product Strategy & the 6th highest score for Current Offering. ￼ Among the vendor products the Forrester™ Wave evaluated were Portrait Customer Analytics, Portrait Uplift Optimizer, and Portrait Self-service Analytics. According to the Forrester™ Wave, “Portrait provides a user-friendly, feature-rich PA/DM solution portfolio in support of real-time scoring, interaction optimization, uplift optimization, and campaign management for customer analytics.”
“Powerful customer analytics have always been the core driver of Portrait’s innovative marketing solutions, but analytics itself only takes you so far,” said Luke McKeever, CEO, Portrait Software. “Portrait’s ability to not only incorporate analytics but to action the insights they deliver enables us to provide our customers with highly intelligent solutions that help them operate as a customer-centric organization, differentiating them from their competitors while simultaneously improving their marketing ROI.”
The report concludes, “With strong core PA/DM features, a solid group of PA/DM-enabled customer analytics applications, and a highly differentiated “uplift modeling” capability, Portrait positions its PA/DM tools and applications as mature, feature-rich offerings for enterprises across all verticals.”