Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.
  • 7 February 2010 13:33

AFCOM Launches Data Center Industry Body in Australia


PRESS RELEASE: Orange, CA (February 8, 2010): AFCOM - the Californian based leading world Data Center industry body ( has announced plans to expand its Australian/Asia Pacific seminar/conference/training and recruitment activities with the launch of its first official Asia Pacific membership drive, opening chapters in Melbourne, Brisbane and Sydney.

AFCOM has also appointed its first regional Asia Pacific industry public relations consultant, Terry Quinn, principal of specialst ICT services company WordsPLUS.

AFCOM is one of the most respected world authorities in the data center industry with more than 4,000 members and 32 chapters worldwide, now including Australia. This international industry body provides data center professionals with unique networking opportunities and educational forums and resources through its annual Data Center World conferences, award-winning publications, regional chapters, extensive research facilities and the highly respected industry think-tank the Data Center Institute (DCI) which was formed by AFCOM in 2001. AFCOM CEO Jill Eckhaus said leading Data Center executives from Australia and Asia Pacific will be invited to join the prestigious Data Center Institute this year.

The next international AFCOM Data Center conference is scheduled for Nashville March 7-11 – during which AFCOM’s 2010 Data Center Manager of the Year Award, recognizing outstanding leadership and excellence in the field of data center management, will be presented. The award will include entries from Australia for the first time this year.

AFCOM created industry controversy late last year when it launched its latest world wide Data Center Trends Survey entitled "A Closer Look at Greening and Cyber Terrorism".

The 2009/2010 Data Center Trends survey offered a detailed perspective of the major trends facing 436 of the largest commercial, government and college/university data centers throughout the world. Twenty percent of the data center respondents were responsible for annual budgets of $10M plus.

"Significant findings revealed that though the global threat of cyber terrorism was accepted as very real, it was not being adequately addressed by the world's keepers of the most confidential financial, military and personal data," AFCOM CEO Jill Eckhaus said. Cyber terrorism has become even more prevalent in the past few years. From hackers attacking NATO computers to cyber-attacks in China, Estonia, Russia, Ukraine, South Korea and the U.S., it's not likely a threat that will go away any time soon. Data center professionals must be well-equipped to handle and respond to cyber terrorist attacks, but according to AFCOM's survey, there's considerable room for improvement.

Respondents revealed that 60.9 percent of all data centers worldwide officially recognize cyber terrorism as a threat they need to deal with, but only a little over one-third (34.4 percent) have included it in their disaster/recovery plans. Only one in four, or 24.8 percent, has addressed cyber terrorism in their policies and procedures manuals. Meanwhile, less than one in five, or 19.7 percent provide any cyber terrorism employee training. On the positive side, however, 82.4 percent report that they do perform background security checks on all potential new employees, another solid defense against cyber terrorists.

However Ms Eckhaus today went out of her way to exempt Australia from most of the AFCOM survey's negative findings, in fact praising the Australian Federal Government's anti Cyber Terrorist strategies, such as its new Cyber Security Operations Center, recently opened to the media in a rare break with tradition.

Ms. Eckhaus visited Australia for the first time late last year, touring Data Centers and meeting with industry and government officials. "I was most impressed with what I heard and what I saw" she said.

"I was particularly impressed with the purpose built $220 million Polaris Data Center at Springfield near Brisbane (jpeg attached) - which has been designed to a level of state of the art sophistication I had not seen before."

"I believe when it comes to Data Center design Australia has a lot to teach the rest of the world," Ms Eckhaus said. About AFCOM AFCOM ( is a leading association supporting the educational and professional development needs of data center professionals around the globe. Established in 1980, AFCOM currently boasts more than 4,500 members and 38 chapters worldwide, and provides data center professionals with unique networking opportunities and educational forums and resources through its annual Data Center World Conferences, published magazines, regional chapters, research and hotline services, and industry alliances.

About the Data Center Institute Data Center Institute (DCI) was formed in 2001 by AFCOM and is a leading industry think-tank. The group's charter is to provide thought leadership and direction for the industry. Board members, leading data center industry experts, include AFCOM's CEO Jill Eckhaus & Founder Leonard Eckhaus; APC's CTO James Simonelli; Bick Group's EVP Tad Davies; CA's Product Management Advisor Sam Somashekar; Connectivity Technologies Inc.'s President Tim Hazzard; Fujifilm's VP of Marketing Rick Gadomski; Intel's DC Architect John Musilli; NORTEL's Global Data Center Manager Paul Greenley; NER Data Products' SVP Scott Steele; and Siemens' Head of Commercial Real Estate & Data Center Initiatives Maureen Versen.

About Data Center World Conference Data Center World, operated by AFCOM, the world's leading 4,500-member data center association, is the industry's premier networking and educational conference, and occurs bi-annually. Thousands of data center professionals, from many of the largest corporations across all industries, government organizations, and academic institutions in the world attend Data Center World to share, discuss and learn about the latest data center trends, technologies and best practices, as well as products and services by some of the world's leading data center technology and service providers. Tradeshow Week recognizes Data Center World as one of the 50 fastest growing shows in the U.S. (2006, 2007 and 2008). For more information or to register for the upcoming AFCOM 2010 Data Center World scheduled for March 7-10, 2010 at the Gaylord Opryland Resort & Convention Center in Nashville, TN, visit

742 E. Chapman Avenue, Orange, CA 92866 T: (714) 997-7966 F: (714) 997-9743

Submit a media release