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  • 24 April 2020 13:01

WA Company Picks Snowflake to Crunch Real-Time Data on Public Transport Passenger Transit Movements Around The World

Vix Technology tasked Versent as its transformation partner for its recommended data architecture pattern.

Sydney, 24 April 2020 - Snowflake, the cloud data platform, today announced that it is enabling Vix Technology, a Western Australia-headquartered provider of transit ticketing systems, to provide its customers with the ability to query near real-time data and identify trends in passenger movements.

Vix Technology has been designing, delivering, operating and maintaining some of the world's leading transit ticketing systems for the past 30 years. Its customers include major ticketing operators and systems such as: ORCA in Puget Sound, Washington, USA; GoPass in Dallas, Texas USA; Ruter AS in Oslo, Norway and TfGM in Greater Manchester in the UK.

The organisation wanted a solution to support customers with passenger data capture and analysis and had previously been challenged by working with monolithic, transactional databases with no capacity to perform in-depth analyses. At the same time, Vix Technology had relied on legacy technologies that produced daily PDF reports and CSV extracts which made it difficult and time-consuming to perform further analysis to extract valuable insights.

The challenge was to stream this data out from the existing source on a near real-time basis and make it available via newly-adopted visualisation tools that demonstrated capability across several different types of pipeline, including streaming transactional data, application logs and calendar event information.

In addition, Vix Technology wanted to leverage serverless technologies to provide scalability and minimise static and operational costs, while at the same time deploy a multi-tenant data warehouse model that took into account regional data protection laws.

Following an extensive RFP process, Vix Technology tasked Versent as its transformation partner for its recommended data architecture pattern. A combination of AWS cloud products, Snowflake and Amazon QuickSight business intelligence now provides Vix Technology and its customers with the ability to drill down and create a visual representation of their data, using the tools of their choice.

Vix Technology customers can now query near-real-time data and identify patterns, trends and anomalies. For example, transport ticketing providers can now look at passenger movement data and overlay information that may impact use, such as major sporting events, weather patterns and public holidays, and make informed decisions around the frequency and timing of transport options. This can translate to a shift in revenue, with the introduction of options such as real-time price changes on bus or train tickets if the service is at capacity or running late.

“The deep analysis transit data this combined solution provides allows our customers to understand what’s going on in their operations in real time, and how riders are using the transit network and changing patterns of usage over time. Customers can now make informed decisions on the live, clean data,” Sean Langton, Chief Technology Officer, Vix Technology.

The shift in the currency of data from static daily data extracts and reports that were limited to transactional data only, to a near real-time data warehouse that integrates transactional data, operational data and third-party data sources is ground-breaking.

Providing this as a fully automated service to customers, while also allowing them to continue to use their existing visualisation and analysis tools , is a key new feature in Vix Technology’s product offering to further differentiate it from other transport ticketing solution vendors.

“We can now give our customers insights through data visualisations, which we have never been able to offer before. This sets us apart in the market, and means we can have more insightful conversations with new and existing customers, and really understand their needs and spot opportunities. This has really resonated with our customers, and generated a lot of interest within weeks of launching the new solution. And this is just the beginning - this platform lays the foundations for richer, more powerful, data driven applications, and using machine learning to create intelligent systems,” says Langton.

“Snowflake is proud to work with our partner Versent to deliver rapid results as part of Vix Technology’s data transformation,” says Peter O’Connor, Vice President Asia Pacific, Snowflake. “Our next-generation cloud data platform, in tandem with Versent’s data engineering and AWS excellence, are proving to be a powerful combination in the ANZ market.”

About Vix Technology

Vix Technology has been designing, delivering, operating and maintaining some of the world's leading transit ticketing systems for the past 30 years. With innovative smart booking, ticketing and secure payment systems, Vix has helped make public transport more accessible and more cost effective to operate and its systems process over 5 billion transactions each year. Vix has customers across the globe including some of the most innovative city transit systems and is passionate about providing a better customer journey for passengers

About Snowflake

Snowflake’s cloud data platform shatters the barriers that have prevented organizations of all sizes from unleashing the true value from their data. More than 3,000 customers deploy Snowflake to advance their businesses beyond what was once possible by deriving all the insights from all their data by all their business users. Snowflake equips organisations with a single, integrated platform that offers the data warehouse built for the cloud; instant, secure and governed access to their entire network of data; and a core architecture to enable many types of data workloads, including a single platform for developing modern data applications. Snowflake: Data without limits. Find out more at:


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