- 4 November 2005 10:34
Optima commits to the digital home with new product lines
SYDNEY, Australia – Optima Technology Solutions (ASX:OPI), the leading Australian computer manufacturer, has launched several new product lines, expanding its consumer electronic and computer offering and strengthening its commitment to the digital home market. “We are focused on the realisation of the digital home, developing products that converge our traditional consumer electronic and computer lines and better support the growth of this exciting market,” said Cornel Ung, Managing Director and Executive Chairman, Optima. “Our latest home solutions are innovative and easy-to-use. Most importantly, they hit the market at a low price point, ensuring that the digital lifestyle is more accessible to Australian consumers.” At the core of the Optima showcase is its new compact Entertainment Media Centre - an all-in-one digital entertainment system that allows users to enjoy DVDs, television, music and digital photos through the use of a single remote control. Preinstalled with the latest Microsoft Windows XP Media Center Edition 2005 featuring Update Rollup 2, the system supports a range of new capabilities not available in original Media Centre PCs, including high-definition TV and video, and the Media Center Extender functionality of Xbox 360. Unlike earlier Media Centre models, the Optima Entertainment Media Centre also supports an optional built-in electronic program guide (EPG) and is bundled with a free 30-day trial of the IceGuide EPG, giving users the opportunity to experience first-hand the benefits of an EPG to the overall digital TV experience. “While there’s always been resistance to the idea of a PC in the living room, most of it has hinged on the differences in user experience between PCs and audio-visual equipment like TVs and VCRs,” said Ung “Our new Entertainment Media Centre blurs the lines between traditional computers and home entertainment devices in both look and functionality, to the point where the two are becoming indistinguishable. “This is an important step to take, and resellers will do well to learn the lessons of selling a user experience rather than a complex device. In a saturated market, success comes from meeting end-users’ needs and adding value.” Optima has expanded its popular consumer electronics offering with its first-ever digital projector that brings home theatres and professional presentations to life. The Optima DDPD16SV00 DLP Digital Projector uses Digital Light Processing to successfully reproduce up to 16.7 million colours, delivering images with superior clarity, contrast (2000:1) and brightness (1800 ANSI lumens). TrueVision technology supports smooth and seamless video performance, while a fully customised colour management system allows individual colours to be adjusted for colour intensive activities. It also includes a choice of lamp output modes so users can alter image brightness to accommodate varying light conditions. Optima has also grown its core computer portfolio with the Centoris KN Performance Series – its first gaming notebook. The new model seamlessly supports the latest 3D games and applications, creating detailed, realistic characters and environments for the ultimate gaming experience. With a NVIDIA GeForce Go 6600 graphics processing unit, the KN Performance delivers a smooth, high-definition video and graphics performance. It uses a Mobile Intel 915PM Express chipset for superior quality surround audio and an Intel PRO/Wireless Network Connection for tri-mode (802.11a/b/g) access to the Internet, network resources and multimedia applications. “Convergence is not just about the digital home,” said Ung. “Gaming is a good example of how the digital home experience can transcend the physical limits of the home environment, with users wanting to take their experience on the road, to work and on long commutes. Our gaming notebooks are another example of the way we’re adding options for our customers, without losing focus on our core strengths as a company.” Optima will be displaying its new products at the National Home Entertainment Show in Darling Harbour from November 4 – 6. It will be located at stand 2F12 at the Sydney Exhibition Centre.
About Optima Technology Solutions Founded in 1989 Optima has grown to become the largest Australian manufacturer of notebook and desktop personal computers, and servers. Headquartered in Sydney, with branch offices in Melbourne and Brisbane, Optima is ideally placed by size and strength to promptly supply and actively support customers through a nationwide supply and service network.