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  • 20 April 2004 14:46

SGI provides new digital infrastructure at Fox Sports




WHO: Premier Media Group is the operator of the FUEL and HOW TO channels, FOX SPORTS ONE and FOX SPORTS TWO, and is a leader in sports television, offering the most relevant, comprehensive, live and exclusive coverage of sport on Australian television.

WHAT: Premier media group has purchased a digital broadcast solution from SGI to enable the company to move to digital production and distribution, and to support the growth of channels going to air - with the addition of two new channels - FUEL and HOW TO.

WHY: The introduction of industry standards-based digital broadcast

- Improves workflow

- Overcomes restrictions of tape-based systems - That is, limited linear access to tape,

- Increases the ability to maintain all the information about the shoot including who, where and when did the shoot take place,

- Based on open industry standards, so reuse and repurposing of content is made much easier

- Encourages collaborative production

- Saves costs

- And improves efficiency with more output from fewer resources

WHEN: This news announced today at the National Association of Broadcasters' event in US.

WHERE: Based in Sydney and employing approximately 200 people on its premises, Premier Media Group currently accesses 16 remote feeds to generate 11 hours daily of live sports while shooting, editing and airing a huge variety of sports-related programming, including re-broadcasts of re-edited sporting events, representing over 13,000 hours each year.

HOW: Using an SGI Media Server, SGI InfiniteStorage Shared Filesystem CXFS Storage Area Network (SAN), Ardendo's suite of ingest and asset management software tools and a Sony PetaSite archive. The solution uses two open industry formats that support the move to IT-based broadcast production and distribution - the Material eXchange Format (MXF) and the Advanced Authoring Format (AAF).

MXF allows a broadcaster to define the format for audio and visual information so that it can be exchanged easily over networks - supporting digital broadcast and broadband content delivery.

AAF provides all of the information about a shoot including location, rights, editing and compositing data, places, time, camera angles etc. Ultimately AAF will enable broadcasters to exchange content between different systems without having to repurpose that content, thereby saving time and money.

Useful references:

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SGI, also known as Silicon Graphics, Inc., is the world's leader in high-performance computing, visualization and storage. SGI's vision is to provide technology that enables the most significant scientific and creative breakthroughs of the 21st century. Whether it's sharing images to aid in brain surgery, finding oil more efficiently, studying global climate or enabling the transition from analog to digital broadcasting, SGI is dedicated to addressing the next class of challenges for scientific, engineering and creative users. With offices worldwide, the company is headquartered in Mountain View, Calif., and can be found on the Web at

About PREMIER MEDIA GROUP Premier Media Group is the operator of the FUEL and HOW TO channels, FOX SPORTS ONE and FOX SPORTS TWO, and is a leader in sports television, offering the most relevant, comprehensive, live and exclusive coverage of sport on Australian television. Premier Media Group's sports programming is shown on two channels and features an average of 11 hours of live sport every day and over 13,000 hours each year. Every day FOX SPORTS brings Australia more of its favorite sport including NRL, Rugby Union, Tennis, Cricket, Golf, Basketball, Soccer, Baseball, Athletics, Swimming, Motor Sport and more. Local productions include NRL on FOX, Inside Rugby, FOX SPORTS News, and FOX SPORTS Central.


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