Nominations close on Friday, September 4
Virtual Forum - October 13
Content Networks Vision Represents Tomorrow's Evolution of ECM, Extending How and Who Manages Content and Applications, Within and Beyond an Enterprise
Sydney, Australia – 13 April 2004 - Interwoven, Inc. (Nasdaq: IWOVD), provider of the world's next-generation enterprise content management (ECM) platform, today unveiled a bold new vision, "Content Networks." Representing an entirely new paradigm for managing content within and beyond the enterprise, Content Networks anticipates future content challenges and prescribes a path to prepare and meet those challenges in the coming years. Interwoven is working closely with select customers and partners to develop this vision and make it a reality in 2004.
Extending Business-User Empowerment for Competitive Advantage
Interwoven was at the forefront of solving the so-called "Webmaster Bottleneck" in the late 1990s, which was driven by the need to empower business users themselves to publish timely and relevant content. Yesterday's Websites have evolved into today's rich, content-based applications, and the responsiveness of these applications to customer needs has become a key competitive advantage. Content Networks envisions empowering these same business users, who understand the needs of their customers best, the ability to control the application experience in real-time with decreased reliance on already over-extended IT resources. This vision applies not only to business users inside an organization, but also to mobile workers and enterprises' extended supply chain. Content Networks will deliver increased productivity, better customer service, and cost reduction.
"The demands placed on IT and the content-rich applications they support are evolving with a greater emphasis placed on mobility, on-demand computing, and an inter-enterprise cross flow of content," said Martin Brauns, chairman and chief executive officer of Interwoven. "As those demands evolve, so too must content management. Our vision of that evolution is Content Networks."
As the only content management provider to incorporate a service-oriented architecture (SOA) into its platform (see press announcement from 7 April), Interwoven is uniquely positioned to make this vision a reality.
Evolving from today's ECM, Content Networks will address the critical content needs organizations already face, including:
- Seamless access by mobile knowledge workers. With few employees working in a traditional organizational setting, businesses are increasingly requiring a way to provide 24/7 access to content as well as applications online and offline.
- Democratization of decision-making around applications. Much like years ago when companies needed a way to reduce dependence on the "Webmaster," today's businesses need to distribute responsibility for creating and managing content and applications beyond IT to employees and channel partners.
- Harnessing a Service-Oriented Architecture. With the increasing importance of Web services and service-oriented architectures, businesses need an infrastructure that allows them to share trusted content up and down the supply chain, bringing those outside the firewall into the process. Interwoven Content Services will make inter-enterprise content management a reality.
"Empowerment of the knowledge worker was a founding principal when we pioneered Web content management over seven years ago," continued Brauns. "Now, with Content Networks, we are evolving content management further by eliminating the systems bottleneck that prevents business users from changing and controlling the next-generation, content-centric applications that are emerging in force today."
Working Jointly with Leading Global Businesses
In line with Interwoven's strategic roadmap for the content management market, global businesses such as Hilton International, Motorola, Inc., Siemens, and many others are turning to Interwoven to help build the first content networks. Companies involved in the early stages of defining and designing content networks for their vertical or functional area aim to empower their non-technical employees to quickly create content-rich applications, without requiring dedicated technical staff.
For example, Hilton International plans to allow business users, like hotel managers, control over their local content applications while the brand remains centrally controlled at headquarters. Essentially, managers will be equipped to build an enticing user experience that will draw the most guests, be it hotel amenities, local events, or special offers. With a content network in place, business users will no longer rely on IT to make these changes at a local level, but rather, enjoy direct control over a highly dynamic user experience with embedded applications. Hilton is just one example of how Content Networks will be realized - the same local or extended enterprise control will be possible in any vertical: financial, manufacturing, professional services, etc.
"Content Networks will be as important to our business as an ERP initiative was in the mid-90s," said Tim Davis, senior vice president for Distribution and eCommerce at Hilton International. "We see ECM as essential to meeting our customers' needs today, and Interwoven's vision of Content Networks will afford us not only a competitive advantage, but will also be a major step towards allowing us to meet the specific, personalized customer needs of tomorrow."
Interwoven realizes that to lead this market it must be part of any CIO's technology stack and at the forefront of their long-term planning strategy. Therefore, Interwoven is aligning itself with other technology leaders for complete end-to-end enterprise standardization, including IBM, Intel, Microsoft, SAP and others, on both the concept and implementation of Content Networks. Content Networks supports current key business initiatives such as on-demand computing, mobility, and seamless inter-enterprise computing. Each of these trends ushers in new content challenges that Interwoven is uniquely positioned to solve.
"We are working with Interwoven to develop technology that will enable the next generation of road warriors to synchronize their content quickly, so that all the information they'll need for the day is at their fingertips," said Will Swope, vice president and general manager of Intel's Software and Solutions Group. "As workforces become more mobile, we see access to the latest, greatest content as crucial to making the right business decisions while on the road. Interwoven's Content Networks vision addresses the ever-increasing number of ways that content will be accessed in the years to come."
Key Milestones Met to Date
Due to the complex technological nature of its vision, Interwoven has outlined milestones that allow customers, shareholders, and other interested parties to track the trend's progress. Interwoven has already exceeded a number of its own benchmarks with several critical accomplishments this year, and is accelerating ahead as it assembles the necessary building blocks to enable Content Networks. These milestones include:
- Content Management Patent - In February 2003 Interwoven was awarded a U.S. Patent for its "System and Method for Website Development," the core technology within its content management product, Interwoven TeamSite Content Server software.
- SOA Adoption - By adopting a service-oriented architecture with the release of the Interwoven 6 platform, Interwoven has exposed 171 of its modules as Web services to make content management available in other enterprise applications such as a Siebel CRM system and leading portals from IBM, SAP, BEA, and others.
- iManage Merger - In November 2003, Interwoven and iManage moved forward as one company, providing the industry's best-integrated ECM platform for complete content lifecycle management. Complementary architectures will allow information to flow seamlessly among Web content management, collaboration, document management, digital asset management, and records management applications.
Key Milestones Ahead
- Broad Use of Collaboration. With the full integration of iManage into the Interwoven 6 platform, the market will start to see strengthened collaboration usage in conjunction with document and content management over the next 3-6 months.
- Pilot Implementations. By the end of Q2 2004, Interwoven plans to announce pilot content networks implementations with critical definition partners and customers.
- Inter-enterprise Negotiations. The inter-connection of enterprise-to-enterprise data will occur over the next 12-18 months, and Interwoven is positioned to deliver Content Networks prototypes within the next 6-12 months addressing application challenges that exist, for instance, up and down an organization's sales and distribution supply chain.
- Packaged Solutions. Together with definition partners representing a variety of industries from its global customer base, Interwoven plans to make specific vertical packaged solutions available by the end of 2004.
"As the lines between content and applications continue to blur, it will become increasingly important to allow business users greater control over both the content as well as the applications," said Andrew Warzecha, senior vice president and director, META Group. "To enable this next generation, content handling technology must become more infrastructure-like, and will evolve to leverage service-oriented architecture models whereby content management functionality will be embedded as Web services into composite inter-enterprise capable, content-rich applications."
To listen to and view a Webcast of Chairman and CEO Martin Brauns and Senior Vice President and CTO Jack Jia outlining Interwoven's vision entitled "Content Networks: The Future of Content Management," please visit http://www.informationweek.com/events/interwoven/.
About Interwoven Interwoven, Inc. is the world's next-generation enterprise content management (ECM) company. Interwoven's patented, award-winning ECM platform integrates the six pillars of content management: collaboration, e-mail management, document management, Web content management, digital asset management, and records management. Allied with the leading enterprise application providers, the Interwoven ECM platform provides complete, end-to-end content management for more than 2,700 organizations worldwide including Air France, Citibank, Ford, General Electric, Jones Day, Pfizer, Procter & Gamble, and Yamaha. For more information visit www.interwoven.com.
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