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  • 8 June 2004 17:33

HP and Sydney Opera House Help Shape the Age of Digital Entertainment with Technology that Raises the Standard in Performing Arts

SYDNEY, Australia, June 8, 2004 HP and Sydney Opera House today unveiled a strategic partnership that will see the two organisations deploy a range of innovative technology solutions at the landmark venue.

The three year partnership agreement comes as a boost to the Australian arts and includes financial support to Sydney Opera House and the implementation of a range of innovative technology solutions. HP will also provide services and hardware support. The new partnership strengthens an existing relationship between the two organisations.

HP and Sydney Opera House have already focused on the light and sound systems in the theatres and main concert hall of the performing arts venue, implementing efficient and highly effective wireless solutions.

For the first time, Sydney Opera House sound and light technicians have ubiquitous access to information from anywhere in the performance space by using specially tailored HP iPAQ Pocket PCs and Tablet PCs. The technicians are able to make the most accurate, real-time adjustments in Sydney Opera House venues, ensuring the sound and light systems perform at their best.

Technology projects will continue to follow a strategy set out in an HP-facilitated strategic review that identified a number of areas where Sydney Opera House's technology infrastructure could be more closely linked to its business goals, making it a more Adaptive Enterprise. This means the organisation's technology infrastructure can grow and adapt in keeping with the business needs of the House.

Building on its world standing as a performing arts venue, Sydney Opera House will continue to work closely with HP on a range of projects, extending the lighting solution to all theatres and deploying spread-spectrum wireless LAN connections to efficiently link Sydney Opera House to other satellite buildings.

Sydney Opera House CEO Norman Gillespie said the strengthening of its relationship with HP would enable the Opera House team to build the most effective IT solution for its business needs while retaining its core focus on the performing arts.

"Sydney Opera House's facilities are constantly in the public eye and in demand, with more than 2,500 events staged each year, so we rely on new technology to find more efficient ways of doing business," Dr Gillespie said.

"To operate at a world class level Sydney Opera House needs to ensure its technology and operations are closely aligned and provide performers and patrons with the most exceptional and efficient venue.

"We need an infrastructure designed to grow with us and able to meet our changing needs. HP is helping us achieve this."

Sydney Opera House's partnership with HP will be celebrated during the next few months when HP features the landmark venue in its global advertising campaign.

Gary Elliott, Vice President of Global Brand Marketing, HP said he was delighted to work with Australia's premier performing arts venue.

"Sydney Opera House is synonymous throughout the world with Australian cultural achievement and these projects are terrific examples of how HP can work with organisations to align their technology needs and business goals," said Mr Elliott.

"HP can offer Sydney Opera House the depth and breadth of technology solutions needed to shepherd it into the age of digital entertainment in a way that complements the artistic and business integrity for which it is already known around the world."

Sydney Opera House joins the ranks of the world's leading arts and entertainment organisations such as Dreamworks, the National Gallery of London and the Vatican Libraries. These organisations rely on HP for digital content creation, management, distribution, revenue generation and service management processes. HP also capitalises on its services and technology expertise to help these organisations accelerate the adoption of digital media solutions, helping to securely manage and distribute content to enhance the overall experience.

About HP HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four fiscal quarters ended April 30, 2004, HP revenue totalled $US76.8 billion. More information about HP is available at www.hp.com.au.

Editorial contacts: Stephen Ries Hewlett-Packard 02 9022 1079 stephen.ries@hp.com

Mark Lenyszyn Burson-Marsteller 02 9928 1549 mark_lenyszyn@au.bm.com

Hewlett-Packard 3 Richardson Place North Ryde, Australia www.hp.com.au

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