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  • 15 July 2019 10:26

Pure Storage Launches Dedicated Distributor Programme in Asia Pacific & Japan

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AUSTRALIA — Pure Storage (NYSE: PSTG), the data solutions leader that helps innovators build a better world with data, today announced the launch of its new distributor programme in Asia Pacific & Japan. The programme was designed in consultation with its distributors at last year’s Pure Global Partner Forum and introduced earlier this year in EMEA and Latin America. The company marked the launch with its first APJ Distributor Summit in Singapore bringing together all its distributors in the region for the first time.

Reinforcing Pure's commitment to a partner-centric go-to-market, the new programme adds a strategic layer of support and enablement for distributors to drive growth, add scale and extend Pure’s reach into new markets and sectors to better serve customers.

Created in consultation with existing distributors, the new programme includes critical elements necessary for distributors to build autonomous ‘Pure Certified’ practices, and industry-leading business development incentives supplemented with ongoing programme investments, marketing support, and access to Pure’s systems, tools, and processes.

The new programme is already gaining traction with Pure introducing three new distributors at its Singapore Summit. The new distributors are SB C&S Corp, a division of Softbank Group Corp in Japan, Bestcom in Taiwan and PT Exclusive Networks in Indonesia.

“There are a number of factors for Pure’s success and these include our disruptive all-flash innovations, our commitment to customer success and the best partner programmes in the industry,” said Scott Goree, Director of Global Distribution, Pure Storage. “To continue to grow and scale, we need to have the right distribution partners, in the right markets, with the right skills, drive and commitment, to maximise the exciting opportunities ahead. This programme ensures we will retain and attract the partners who recognise the value of closer alignment with Pure and share our commitment to hyper growth and market share gains.”

“SB C&S is pleased to have signed a distributor agreement with Pure Storage in Japan and look forward to building a strong relationship. As a distributor, we will promote collaboration between our two companies in accordance with the Pure Storage Partner Programme. Together with our partners, we intend to provide value to our customers through Pure Storage’s data solutions,” said Takase Shoichi, Director, Senior Managing Executive Officer, SB C&S Corp.

“BestCom is happy to become a distribution partner for Pure Storage in Taiwan as Pure continues expanding its technologies in the data solutions space, providing us with more opportunities to improve the experience for our customers,” said Jassy Liu, Chairman, BestCom.

“We’re honored to be working with Pure Storage in the Indonesia market. Exclusive Network’s mission is to be the ‘go to’ disruptive distributor for vendors that provide leading-edge cybersecurity, networking and infrastructure technology solutions to enterprises of all sizes. Pure Storage certainly fits that bill, they disrupted the storage industry 10 years ago by bringing all-flash to the enterprise market and they continue to disrupt the sector with new technologies,” said Rudy Manurung, Country Manager, PT. Exclusive Networks Indonesia.

Supporting quote:

"Throughout our relationship with Pure Storage, the team has been receptive to our feedback on what our customers want. The newest changes that have been introduced to the programme will enable us to strengthen our operations and services. For example, as a Cisco distributor, there is a unique opportunity to build out FlashStack, in addition to Cloud and AI solutions. We're only scratching the surface right now and can see wonderful opportunities ahead," said Vickie Madeleine, General Manager - Cisco and Pure Storage Group, Dicker Data.

About Pure Storage

Pure Storage (NYSE: PSTG) helps innovators build a better world with data. Pure's data solutions enable SaaS companies, cloud service providers, and enterprise and public sector customers to deliver real-time, secure data to power their mission-critical production, DevOps, and modern analytics environments in a multi-cloud environment. One of the fastest growing enterprise IT companies in history, Pure Storage enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximize the value of their data for competitive advantage. And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

Analyst Recognition:

Gartner July 2018 Magic Quadrant for Solid-State Arrays

IDC MarketScape for All-Flash Arrays

Pure Storage, the "P" Logo, DirectFlash, Evergreen, FlashBlade and Pure1 are trademarks or registered trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

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