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  • 24 January 2019 12:13

Press Release Distribution Services, EmailWire, on How Call Tracking Works with Performance Based Advertising or Marketing

“Call tracking is a boon to performance-based marketing,” reports EmailWire, the Global Newswire with unlimited press release distribution services

(EMAILWIRE.COM) Houston, TX -- The global newswire, EmailWire, that helps marketing agencies, businesses, call centers with press release distribution services ( to create awareness among their local or global target audiences, highlights how call tracking works with performance based advertising with a free e-book titled, "Your Guide to Growing Your Agency with Call Tracking: .

Many small businesses are turning to performance-based marketing to have a bang for their money with their low budgets. Hence many are turning to call tracking for their direct marketing. So, what is call tracking anyway?

Wikipedia defines call tracking as “a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct Marketing, and supplying additional analytic information about the phone calls themselves.”

Nick Lddil, a blog contributor at RevLocal simply explains call tracking as “the process of tracking phone leads by inserting a tracking number in your paid ads, emails, landing pages and website to see which of your marketing efforts are producing results.”

Folks at the CallRail, on the other hand, concisely look at call tracking as “the practice of using tracking numbers to measure the effectiveness of different marketing campaigns.”

How does a small business implements call tracking. This free e-book, "Your Guide to Growing Your Agency with Call Tracking" may come in handy:

This free complementary e-book will help businesses or agencies as follows: - Learn types of call tracking and who it helps. - Hear from leading agencies who are thriving with call tracking - Understand data hidden in phone calls with advanced call tracking - Cover how to overcome objections to call tracking - Explore how call tracking can increase revenue for your agency

About EmailWire.Com

Houston, Texas based EmailWire.Com ( ) is a global newswire with unlimited press release distribution services that helps businesses to write, publish and distribute engaging content in press releases format with graphics, video content for small and medium size companies across the globe. These news releases appear on top tier news sites, blogs, newswires, database, and social media. Public companies, private corporations or organizations, through their public and investor relations firms also use EmailWire to publish and distribute news releases to reach their market target audiences.

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