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  • 10 April 2017 14:51

Skyfii strengthens analytic capabilities with the launch of ‘Social Dashboard’

• Skyfii’s new Social Dashboard provides retailers with the ability to truly measure the success of social media campaigns • Social Dashboard merges social analytics with accurate visitation numbers, creating a clear path between the sentiment businesses are achieving online and the effect it has in-store. • Physical venues are gaining even more analytic power thanks to the increased service offerings of Skyfii’s IO platform

SYDNEY, AUSTRALIA, April 10, 2017 – Skyfii (ASX: SKF) (Skyfii, or the Company), a data analytics and marketing services company, today announced the launch of Skyfii’s IO Social Dashboard, an additional feature to the Skyfii’s IO insights platform. Adding greater value to their current service offering, being a data analytics and marketing platform for venues and physical spaces.

  Skyfii’s Social Dashboard ingests key social media data from sources such as Facebook - using the social platforms’ pre-defined metrics to inform customers on their social marketing impact, in addition to social audience demographic and behavior. This information is then presented in a comprehensive dashboard, with the primary report contrasting social campaign reach to the Skyfii recorded footfall in-venue. 

  Skyfii Chief Executive Officer, Wayne Arthur, said, “As a business, we’re focused on providing data-driven insights to businesses, and our new Social Dashboard offering is another service that demonstrates our key desire to arm businesses with accurate information to allow for better business decisions. Working with a variety of leading retailers, we’ve identified a challenge – many retail stores and outlets can’t effectively attribute visitation rates to online campaigns – and Social Dashboard will eliminate this difficulty. The Social Dashboard will provide retail marketing managers and owners of bricks and mortar stores with the ability to truly reflect their online social media efforts with campaign objectives.”

  Skyfii has already on-boarded two large Australian shopping centres onto the Social Dashboard, with the clients testing the reporting tool over the last couple of months. The new product feature is planned to be released across the remaining Skyfii portfolio over the coming months.

  Kelsey McAlpine, Marketing Manager at 151 Property (Strathpine Centre) has been utilising the insights from Social Dashboard throughout 2017.

  “The overall consensus is that for each of the assets we share on social media, the social reach of our posts are correlating with visits to our shopping centres, which is great. Furthermore, the audience reports within Social Dashboard offer valuable insights into our customer demographics, which allows us to tailor our social content accordingly.”

  ENDS

                                                                        About Skyfii

Advancements in cloud, mobile technology and Wi-Fi systems have enabled bricks-and-mortar venues to become more competitive by better understanding the needs of their diverse types of visitors. Today, every smartphone is a chatterbox of information. The cloud-based Skyfii platform uses existing Wi-Fi infrastructure, BLE beacon networks, door-to-people counters, video sources, web and social platforms to allow various types of venues to not only analyse behavior of anonymous visitors, but also capture data from those who opt-in to free internet connectivity. In doing so, it converts the data into a critical sales and marketing tool that allows venues and their commercial tenants to deliver content that is catered to each visitor’s needs and interests.

  Skyfii offers a cloud-based solution in a subscription model consisting of three core ‘IO’ services:

• IO Connect: a data portal where data is collected (Data in)

• IO Insight: venue performance, customer behaviour and, loyalty & engagement (Data out)

• IO Engage: targeted content delivery, automated marketing and monetization  

Skyfii also engages with clients to provide further revenue generating services such as data science,  targeted advertising and sponsorships, arising from the insights gained from its three core services.    For more information visit: http://skyfii.io/social-dashboard/

  Media contact:      

DEC PR E: Skyfii@decpr.com.au P: +61 2 8014 5033

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