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  • 19 September 2016 09:30


Through images full of personality, the photographers will bring out the best in pets that are in need of adoption.

(Please click here for images)
Dogs awaiting adoption at Animal Welfare League QLD, Beenleigh Centre.
Photos taken by photographer, Krystle Wright

SYDNEY, AUSTRALIA – 19 September 2016 – Western Digital® Corporation, a global storage technology and solutions leader, recently began a nation-wide campaign to help raise awareness for Australian animal rescue groups through the power of photography. Coinciding with the launch of its My Passport® Wireless Pro and My Cloud™ Pro storage devices, the company has partnered with prominent Australian photographers to professionally photograph over 200 dogs and cats in urgent need of adoption.

Shared across social and online channels to help raise awareness of pet adoption, the photos are being provided free of charge to the participating animal rescue groups to help them in their volunteer work. The ultimate goal of this campaign is to support each of these shelters in finding homes for these abandoned pets.

“At Western Digital, we deeply care about the communities in which we do business and I am delighted to have the opportunity to engage the community this way. Many animal rescue groups have limited funding which, unfortunately, may mean that they can only manage to cover the most essential daily operating costs of running the shelter, leaving room for little else,” said Simon Whitford, senior sales manager, ANZ, Content Solutions Business Unit, Western Digital. “By providing shelters with amazing, professionally taken photos that truly capture the personality of each animal, we hope it helps these organisations find loving homes for these pets.”

There are 11 photographers and 8 animal rescue groups participating in this campaign, which began on 10th August 2016. Each photographer will spend a day with an animal rescue group with the brief of bringing out the best in the pets. As part of the campaign, Western Digital will also donate AUD1000 to each animal shelter to help their cause. The immediate objective of the campaign is to help animals in need find a loving home, and the bigger picture is to bring attention to the challenge of shelters around the country. Through the power of their lens, the participating photographers can greatly help in achieving awareness, and anticipated donations will also help the shelters in the longer term.

For a photographer in the field, storing and protecting their work should be the least of their worries. As such, each of the photographers participating in the campaign have been provided with a My Passport Wireless Pro storage device to help with their on-site workflow. The My Passport Wireless Pro storage device is perfect for any project, as it allows the photographers to instantly store and back up photos from the camera straight to the drive without the need for a laptop. This lightens the load of required equipment and, with the help of the My Cloud app, they are able to show the images to the animal rescue groups immediately on their mobile devices.

“I was very excited when Western Digital asked me to be part of this special project. There are so many beautiful animals in shelters across the country just waiting to have their story told and heard, and what better way than through photography. I’ve been using WD products as my storage medium of choice for nearly ten years so when the company offered me the latest My Passport Wireless Pro to use while on location at the Dogs' Refuge Home of WA, I was thrilled. I can't wait to use it for backup, charging and streaming,” said Alex Cearns of Houndstooth Photography.

To allow access to the hundreds of photos that will be produced, Western Digital has setup a My Cloud Pro storage device as a remote destination where the photographers can upload their photos so the animal rescue groups can easily access them. The photos of pets will not only be used on the animal rescue web sites, but also exhibited in the WD Australia Facebook page complete with information showcasing the background of each pet, the animal rescue group locations and photographer credentials. The campaign will call on the public to view and share these photos using the hashtag #WDPets and help the animals get adopted!

The campaign is nationwide involving photographers and animal shelters throughout Australia, including:

1) Daniel Linnet of Linnet Foto (NSW)
2) Jo Lyons of Jo Lyons Photography (NSW)
3) Ruth O’Leary of Ruthless Photos (NSW)
4) Helen Trenerry of Ruff ‘n’ Stuff Pet Photography (NSW)
5) Nick Rains of Nick Rains Imaging (QLD)
6) Krystle Wright of Krystle Wright Photography (QLD)
7) Charlotte Reeves of Charlotte Reeves Photography (QLD)
8) Diana Leventhal of K9 Photography (QLD)
9) Caitlin Maloney of Ragamuffin Pet Photography (VIC)
10) Kerry Martin of Akemi Photography (VIC)
11) Alex Cearns of Houndstooth Studio (WA)

1) Greyhound Rescue NSW
2) Animal Welfare League NSW
3) Fetching Dogs NSW
4) Animal Welfare League QLD
5) Best Friends Rescue QLD
6) Shamroq QLD
7) Pets’ Haven Shelter VIC
8) Dogs Refuge Home WA

About Western Digital
Western Digital Corporation (NASDAQ: WDC) is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with customer-focused innovation, high efficiency, flexibility and speed. Our products are marketed under the HGST, SanDisk and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers.

Apps, services, and other features are subject to change based on your location, software version, device model, and third party service providers.

Western Digital, My Cloud, and My Passport are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. All other marks that may be mentioned herein are the property of their respective owners. Product specifications subject to change without notice.

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