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  • 19 October 2015 12:00


AFTR Wins International MICE Travel Competition with $50,000 USD Incentive Travel Package and $5,000 Charity Donation

19 October 2015 (Sydney, Australia) – TAITRA MEET TAIWAN has announced the winner of the 2015 Asia Super Team competition. AFTR from Australia defeated five other businesses in the grand final and walked away with a $50,000 USD incentive travel package for Taiwan. As part of the prize, MEET TAIWAN will also donate $5,000 USD to a charity chosen by AFTR; Cambodian Women’s Development Agency.

The Asia Super Team competition finalist tour in Taiwan saw six elite businesses embark on a CSR adventure across Taipei, Taichung, Tainan, and Chiayi. The teams were tasked with various challenges, including performing Taiwanese opera, making eco-friendly soap out of waste oil, and working like farmers and salt workers in their bamboo hats and bare feet. All contestants demonstrated team spirit, put creativity on display and experienced Taiwan’s MICE offering in an interactive game setting.

The finalist companies who took part were AFTR, a tech startup from Australia; Above Creative Events, an event management company from Malaysia; Bun Corporation, a second-time contestant and a large restaurant franchise from Japan; Glam Lounge, one of the largest dining, hospitality and entertainment groups in Korea; Kaimay Trading, a leading Singaporean foodstuff trader in Asia-Pacific region; and Meeting Point Asia, a destination marketing agency from Thailand.

At the final press conference held in TICC, the six finalists used a combination of presentations, a video showcase, instrumental performances and short play to convey their knowledge and passion for Taiwan’s CSR-themed incentive travel and demonstrate the reason why they deserved to be the ‘Asia Super Team’.

Janet Hsieh, TV host of TLC’s Fun Taiwan, joined the business contestants for the second year as the Ambassdor to promote the beauty of Taiwan’s MICE environment, which is largely undiscovered by business travellers.

Asia Super Team: Team Up for Good ( is the second edition of TAITRA MEET TAIWAN’s business competition designed to promote Taiwan as an exciting destination for incentive travel. More than 100 businesses from across the Asia Pacific region entered the contest, which opened in June 2015. Six finalist teams were selected through both public voting and a professional judging board who reviewed their proposals. The proposals comprised an itinerary which incorporated participants’ understanding of Taiwan’s MICE offering and corporate social responsibility (CSR) activities.

China Airlines supported the initiative with 12 return tickets to be won by online voters.

For more information, please visit and search for the “Asia Super Team.”


Press contact For any inquiries or comments about Asia Super Team Contest, please contact:

DEC PR Rebecca Parry or Summer Ellis 02 8014 5033 |

About “Asia Super Team”

In 2014, MEET TAIWAN launched Asia Super Team, a contest for businesses in Asia, in order to promote Taiwan as an ideal travel destination for meetings, incentives, conferences and exhibitions (MICE).

In 2014, at the Asia Super Team final in Taiwan (, four participants from each finalist company competed in a five-day-four-night competition, where their creativity and team morale were tested with a series of team-bonding challenges including, aboriginal hunter training in an indigenous tribe in Leshui; performing a drum session with Grammy nominated Ten Drum Art Percussion Group at the Ten Drum Ciaotou Creative Park in Kaohsiung; and singing popular Taiwanese songs on board Taiwan’s parade floats. The finalist business participants experienced the diversity and vitality of Taiwan’s incentive travel offering with an exciting and fun vibe.

The 2015 Asia Super Team combines team-building activities with corporate responsibility and philanthropic causes to promote a more meaningful incentive travel experience, expanding people’s understanding of incentive travel in Taiwan, as well as encouraging more enterprises to consider Taiwan as a preferred destination for MICE activities.


Since 2009, Bureau of Foreign Trade, Ministry of Economic Affairs has actively promoted Taiwan's MICE (meetings, incentives, conferences, exhibitions) industry, which has seen impressive improvements and achievements. To continue to promote the development of MICE industry, the “MEET TAIWAN” program will be promoted from 2013 to 2016, with the aim that under the support of Taiwanese government's policies, the MICE industry will grow internationally. With the objective of “making Taiwan's MICE an outstanding pioneer in MICE service,” “MEET TAIWAN’s” long-term objectives are to improve the quality and efficiency of MICE service, strengthen the international image and competitiveness of Taiwan's MICE brand and develop Taiwan into an important destination for global MICE.” In addition to continuously communicating Taiwan's competitive advantages in MICE industry, the project will market Taiwan's MICE brand—MEET TAIWAN—to strengthen awareness of Taiwan’s MICE industry with audiences locally and abroad, and ultimately attract more international MICE events to Taiwan. For more information, please visit


To assist companies in expanding overseas trade, since 1970, Taiwan’s Ministry of Economic Affairs has cooperated with government departments, industry associations and private industrial and business groups to form Taiwan External Trade Development Council (TAITRA); the largest non-profit trade promotion organisation in Taiwan. TAITRA has over 700 professional trade talents, and in addition to its headquarters based in Taipei, has established over 50 foreign bases around the globe. Furthermore, it has established Taiwan Trade Center (TCC), a sister organisation, to build a complete trade service network. Dedicated to promoting international marketing capabilities, TAITRA provides efficient and effective service in support of pursuing the stable and steady development of Taiwan's economy with companies. For more information, please visit

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