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  • 21 September 2015 11:10

MEET TAIWAN announces finalists in the Asia Super Team Competition

AFTR to represent Australia in the philanthropic competition’s grand final

Sydney, 21 September 2015 – Technology start-up company, AFTR has been selected as the Australian finalist in the Asia Super Team: Team Up for Good competition held by MEET TAIWAN, which is designed to promote Taiwan as an increasingly popular destination for incentive travel.

24 representatives from Australia, Japan, Korea, Malaysia, Singapore and Thailand will take part in the final leg of the philanthropic competition in Taiwan. The finalists are competing for a chance to win an incentive travel package to Taiwan worth more than USD 50,000, plus a USD 5,000 charity donation to the winner’s designated not-for-profit organisation.

Asia Super Team: Team Up for Good attracted over 100 entries across the Asia Pacific region in the online phase. The finalists are AFTR from Australia, BUN Corporation from Japan, Glam Lounge from Korea, Above Creative Events from Malaysia, Kaimay Trading from Singapore and Meeting Point Asia from Thailand. Each company submitted proposals that were judged by a panel of professionals and then voted on by the general public, to determine the six finalists.

In the first phase of the competition, Asia Super Team asked businesses to submit proposals, which demonstrated their understanding of Taiwan’s MICE offering and corporate social responsibility (CSR) activities spanning cultural revival, service to underprivileged communities and environmental preservation.

The final stage of competition will consist of a five-day-four-night tour of Taiwan and a final press conference, from 12 – 16 October 2015. The finalists will visit Taipei, Taichung, Chiayi and Tainan to interact with local neighbourhoods, farmers, fisherman and traditional performing artists in a Running Man style setting. These activities will require participants to contribute to environmental sustainability, community service and cultural revival, all with an authentic Taiwanese personality —which is unexpected, warm and fun.

Asia Super Team has been well received throughout the Asia-Pacific region since its launch in 2014. This year, China Airlines has sponsored 12 round-trip air tickets to Taiwan to encourage participation, promote Taiwanese MICE travel and encourage APAC travellers to “Meet Taiwan.” The 12 ticket winners will be selected by an automated lucky draw and announced at the final press conference on 15 October 2015.

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About Asia Super Team

In 2014, MEET TAIWAN launched Asia Super Team, a contest for businesses in Asia, in order to promote Taiwan as an ideal travel destination for meetings, incentives, conferences and exhibitions (MICE).

In 2014, at the Asia Super Team final in Taiwan (https://goo.gl/7cmNhq), four participants from each finalist company competed in a five-day-four-night competition, where their creativity and team morale were tested with a series of team-bonding challenges including, aboriginal hunter training in an indigenous tribe in Leshui; performing a drum session with Grammy nominated Ten Drum Art Percussion Group at the Ten Drum Ciaotou Creative Park in Kaohsiung; and singing popular Taiwanese songs on board Taiwan’s parade floats. The finalist business participants experienced the diversity and vitality of Taiwan’s incentive travel offering with an exciting and fun vibe.

The 2015 Asia Super Team combines team-building activities with corporate responsibility and philanthropic causes to promote a more meaningful incentive travel experience, expanding people’s understanding of incentive travel in Taiwan, as well as encouraging more enterprises to consider Taiwan as a preferred destination for MICE activities.

About MEET TAIWAN

Since 2009, Bureau of Foreign Trade, Ministry of Economic Affairs has actively promoted Taiwan's MICE (meetings, incentives, conferences, exhibitions) industry, which has seen impressive improvements and achievements. To continue to promote the development of MICE industry, the “MEET TAIWAN” program will be promoted from 2013 to 2016, with the aim that under the support of Taiwanese government's policies, the MICE industry will grow internationally. With the objective of “making Taiwan's MICE an outstanding pioneer in MICE service,” “MEET TAIWAN’s” long-term objectives are to improve the quality and efficiency of MICE service, strengthen the international image and competitiveness of Taiwan's MICE brand and develop Taiwan into an important destination for global MICE.” In addition to continuously communicating Taiwan's competitive advantages in MICE industry, the project will market Taiwan's MICE brand—MEET TAIWAN—to strengthen awareness of Taiwan’s MICE industry with audiences locally and abroad, and ultimately attract more international MICE events to Taiwan. For more information, please visit www.meettaiwan.com

About TAITRA

To assist companies in expanding overseas trade, since 1970, Taiwan’s Ministry of Economic Affairs has cooperated with government departments, industry associations and private industrial and business groups to form Taiwan External Trade Development Council (TAITRA); the largest non-profit trade promotion organisation in Taiwan. TAITRA has over 700 professional trade talents, and in addition to its headquarters based in Taipei, has established over 50 foreign bases around the globe. Furthermore, it has established Taiwan Trade Center (TCC), a sister organisation, to build a complete trade service network. Dedicated to promoting international marketing capabilities, TAITRA provides efficient and effective service in support of pursuing the stable and steady development of Taiwan's economy with companies. For more information, please visit www.taitra.org.tw

Media Contacts For any information about Asia Super Team, please contact:

DEC PR - Rebecca Parry or Summer Ellis 02 8014 5033 | r.parry@decpr.com.au | s.ellis@decpr.com.au

http://www.aftrapp.com

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