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  • 2 September 2015 17:00

FC Bayern Munich and Announce Global Media Partnership to Reach Millions of Fans Worldwide

FC Bayern and Goal deal includes worldwide content sharing and promotion in four languages across digital platforms

2 September, Sydney, AUSTRALIA: FC Bayern Munich, one of the biggest and most valuable clubs in world football, and, one of the leading football media brands reaching millions of global football fans each month, have today announced a global media partnership that will include the mutual exchange of content across all digital platforms, with particular focus on North American and Asian markets.

As part of the collaboration, FC Bayern will receive editorial and video content surrounding the Bundesliga from; offering fans targeted, comprehensive coverage on the club’s media platforms. Through the cooperation, FC Bayern will reach’s millions of football fans around the globe.

For Goal, the partnership entails receiving behind-the-scenes content from FC Bayern, allowing its readers a closer look into the world of FC Bayern.

Executive Board Member of Internationalization and Strategy of FC Bayern Munich, Joerg Wacker, said: “The cooperation is an important step in our internationalization strategy. Through the partnership with, FC Bayern’s brand will gain increased visibility in our target markets in the U.S. and China.”

Martyn Jones, Global GM of, added: “We’re delighted to formalize our collaboration with FC Bayern. The content exchange allows us to take our audience behind-the-scenes with the German champions, while Goal’s influence and scale in emerging football markets supports Bayern’s global development.”

About FC Bayern Munich FC Bayern Munich is one of the biggest clubs in world football and has a proven track record of developing world-class players and competing in the highest echelons of world football. With over 400 million supporters worldwide, FC Bayern is one of the strongest brands in international football.

About Goal is one of the biggest football media platforms and single-sport titles in the world. Goal operates 37 localized editions in 18 languages, reaching millions of monthly unique users and social media followers. Goal is operated by Perform Media.

About Perform Media Perform Media connects brands with sports fans across a global network of digital destinations.

Our global and local media properties are designed to engage a mass audience of sports fans, wherever they are and on whatever platforms they choose. Our strategy is to continue to launch and grow major digital media assets, which deliver our content to fans via market-leading consumer products, creating a global audience for advertisers.

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