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  • 5 March 2015 15:52

Transformer Book Chi Arrives in Australia

• Stunningly-beautiful 2-in-1 detachable that seamlessly transforms from laptop to razor-thin Windows tablet • Luxurious unibody construction, 12.5in up to WQHD IPS displays • Powered by up to Intel Core M processors, with advanced fanless design for silent operation and great performance

Sydney, Australia (5th March, 2015) — At an event yesterday in Sydney, ASUS Regional Director Portia Chang introduced the Transformer Book Chi T300, a beautifully-engineered, razor-thin 2-in-1 Windows detachable. Transformer Book Chi T300 offers unrivalled convenience of a powerful laptop that transforms seamlessly into a handy tablet whenever needed. It is fast but silent, featuring a fanless design powered by an Intel Core M processor for amazing performance that gives users the freedom to work and play with effortless mobility — anywhere, anytime.

“ASUS has led the market in 2-in-1 laptop devices since the category emerged,” said Portia Chang, ASUS Regional Director Australia and NZ. “The Transformer Book Chi T300 is a result of pairing our winning design with the latest technology, to create the thinnest, lightest and most powerful Transformer Book to date.”

“We’ve designed the Transformer Book Chi T300 as the perfect companion device for highly mobile professionals. T300 Chi offers the versatility of a high-end tablet, with the practicality of an Ultrabook - a non-compromise solution whether you’re on the road for business, or relaxing at home web browsing or watching a movie,” said Chang.

With a gorgeous precision-crafted design, the Transformer Book Chi Series offers unprecedented sophistication and elegance in a 2-in-1 device. The Chi range comprises two models, headed by the flagship 12.5-inch T300 Chi — recipient of a 2015 CES Innovation Award — that is powered by the all-new Intel Core M processor for outstanding performance and power efficiency. T100 Chi is a compact 10.1-inch model, echoing the design and functionality of the original Transformer Book T100, with an updated metallic chassis. Both models have a bright, crisp and clear IPS display, with the T300 Chi boasting up to WQHD 2560 x 1440 resolution for detailed and vivid visuals.

The flexibility and power of Transformer Book Chi means users can now work and play more efficiently, with no need to carry multiple bulky devices. Inner power, outer beauty All Chi models are distinguished by their razor-thin profiles and quiet performance, made possible by the fanless design. T100 Chi has the world’s thinnest Windows tablet at an incredible 7.2mm, while T300 Chi measures just 1.65cm when docked.

As well as being amazingly slim, Transformer Book Chi has a luxurious and sophisticated feel, with precision craftsmanship and engineering expertise combined to realise the seamless unibody design. The edges of Chi are enhanced with diamond-cut chamfering, adding brilliant highlights to the elegant metallic body.

Chi’s instant, seamless transformation between handy tablet and powerful laptop is made possible by the uniquely-designed magnetic hinge mechanism, which uses powerful neodymium — the world’s most powerful magnetic material — precisely arranged to ensure secure, reliable and fuss-free docking, every time. The comfortable, highly-ergonomic keyboard is connected via Bluetooth, with a working range of up to 20m. Beautiful high-resolution displays Transformer Book Chi Series uses in-plane switching (IPS) displays enhanced with ASUS TruVivid technology, giving wide viewing angles with amazing clarity and brightness. With up to WQHD (2560 x 1440) resolution and a class-leading pixel density of 235ppi in the T300 Chi users will enjoy incredibly crisp and detailed visuals.

Chi’s displays also have aRGB colour gamut — 20 per cent wider than the gamut of standard displays — that gives richer, more vivid and more accurate colour reproduction. Colours are enhanced even more with ASUS Splendid technology, which optimises display settings for a variety of different usage modes. Rich, clear and powerful stereo sound ASUS SonicMaster audio technology gives Transformer Book Chi Series the edge over the competition when it comes to sound quality. The superior engineering and cleverly-designed software delivers immersive sound that is rich, powerful and distortion-free, with clear vocals and a full-range frequency response.

Incredible performance for quiet and effortless mobility Powered by an up to Intel Core M processor in the T300 Chi, Transformer Book Chi Series delivers smooth performance for all daily activities, whether for work or entertainment. The incredibly power-efficient Intel processors allow Chi users to enjoy great battery life with no performance compromises. This superb power-efficiency, combined with an advanced thermal management design from the ASUS engineering team, means that Chi doesn’t need fans to keep cool.

Ultra-fast, responsive all-solid-state storage is used in all Chi models — giving performance that’s up to nine times faster than traditional hard disks — so users will spend less time waiting and more time doing.

Transformer Book Chi features convenient, fast USB 3.0 connectivity — via a Type B USB port — for data transfers that are up to ten times faster than USB 2.0. Luxurious and practical accessories To complement the sophistication and elegance of Transformer Book Chi, a special range of beautiful yet practical accessories is available.

The Active Stylus Pen allows users to write, draw or annotate items anywhere on the screen and features a pencil-like feel and palm rejection that allows the user’s hand to touch the screen. With a rechargeable battery that lasts up to two months battery life on a single charge, it’s the perfect on-the-go productivity companion for Chi.

Chi TriCover is a luxurious magnetically-secured cover that provides full protection for Chi, and also has a built-in multi-position stand that props up Chi at the perfect angle for typing or entertainment. There’s also a handy pen holder on the cover.

Chi Case is an ingenious two-piece cover that gives full all-round protection for Chi’s tablet and keyboard, while also allowing the two to be detached. Made from wonderfully-tactile materials and featuring openings for all ports and connectors, Chi Case maintains the sleek lines of Chi while offering stylish protection. AVAILABILITY & PRICING ASUS Transformer Book Chi T300 is available now from Harvey Norman, JB HiFi, Dick Smith, the ASUS E-Shop and authorised ASUS channel resellers from AU$1,299.

The Transformer Book T100 Chi will be available early April, with a recommended price of AU$699. PRESS CONTACTS Sally Vernon ASUS Marketing Rosie Taylor Spectrum Communications


About ASUS ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2013 was approximately US$14 billion.

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