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  • 6 November 2014 10:00

ASUS Receives 17 Good Design Awards

ZenBook UX305 recognised on prestigious Good Design Best 100 list

Tokyo, Japan (4th November, 2014) — ASUS products won an impressive total of 17 Good Design Awards — in recognition of excellence in design and engineering — at a ceremony held today in Tokyo, highlighting the ASUS commitment to quality design and innovation. ZenBook UX305 received the additional honour of being included on the Good Design Best 100 list, a selection of products receiving special recognition from the jury of industry experts for their exceptional and forward-looking designs.

The award-winning products demonstrate the ASUS In Search of Incredible brand spirit, which pursues perfection in all endeavors with the ultimate goal of creating an effortless and joyful digital life for users. By focusing on people's desires while understanding their needs, ASUS strives to create technology that is truly personal.

The Good Design Awards, organised by the Japan Institute of Design Promotion (JDP), is now in its 57th year and this year received over 3,600 entries from around the world. It is one of the four major design awards recognised by the International Design Alliance.

2014 Good Design Award winners – Product highlights

ASUS ZenBook UX305 — Good Design Best 100 list

The beautifully-crafted all-aluminum ZenBook UX305 Ultrabook™ is the world’s slimmest 13.3-inch QHD+ laptop, measuring just 12.3mm thin. Its subtle and refined shape incorporates the DNA of the classic ZenBook, featuring an elegantly-tapered wedge design that has smooth and comfortable edges with diamond-cut metallic highlights. Available in a sophisticated Obsidian Stone color with the ASUS signature concentric-circle finish, or a silky-smooth Ceramic Alloy shade, ZenBook UX305 is the ultimate ultraportable laptop. Continuing the long-established ZenBook tradition of combining performance with luxury, this gorgeous ultraportable — which weighs only 1.2kg — is powered by an Intel® Core™ M processor for seamless multitasking, and features a lightning-fast solid-state drive (SSD) with up to 256GB capacity. The crisp, vibrant and stunningly-detailed 13.3-inch display has an up to QHD+ resolution of 3200 x 1800 pixels. Please click here for images (https://www.flickr.com/photos/spectrumpr/sets/72157648742326230/)

ASUS MeMOPad 7 (ME572)

With a design inspired by stylish clutch bags and wallets, ASUS MeMO Pad 7 (ME572) is not only a thin and light 7-inch Android™ tablet powered by a 64-bit quad-core Intel Atom processor, but also an everyday fashion essential. Thanks to its narrow bezel, MeMO Pad 7 is just 8.3mm thin and weighs only 269g, making it supremely comfortable to hold in one hand. The crisp and vibrant Full HD IPS display has a pixel density of 323 pixels per inch and wide 178-degree viewing angles, plus ASUS TruVivid and ASUS Splendid technology for enhanced clarity, brightness and accurate colour reproduction. Please click here for images(https://www.flickr.com/photos/spectrumpr/sets/72157649141614301/).

Full list of Good Design Award winners

Notebooks

ASUS ZenBook UX305 (Good Design Best 100 list)

ASUS ZenBook NX500 Series

ASUS X555 Series

ASUS ROG GX 500 Series

ASUS ROG G751

ASUS Chromebook C Series

ASUS Transformer Book V

Desktop and All-in-One PCs

ASUS ROG GR8

ASUS ROG G20

ASUS Chromebox

ASUS Portable AiO PT2001

Tablets

ASUS Fonepad Series (FE375CG/FE380CG)

ASUS MeMOPad 7 (ME572)

Motherboards, projectors, monitors, and accessories

ASUS ROG Maximus VII Series

ASUS S1 Mobile LED Projector (Good Design Best 100 list)

ASUS ROG SWIFT PG278Q

ASUS MagSmart Cover Series

PRESS CONTACTS

Sally Vernon

ASUS PR Manager

+61 2 9815 6622

sally_vernon@asus.com

Sabine Leroy

Spectrum Communications

+61 2 9469 5700

asus@spectrumcomms.com.au

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2013 was approximately US$14 billion.

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