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  • 19 September 2014 09:49

ASUS announces Transformer Book Flip

New Transformer Book Flip with 360-degree rotating touchscreen, dedicated graphics and up to Intel Core i7 Processors

Sydney, Australia (19 September, 2014) — ASUS has expanded its range of 2-in-1 devices in Australia with the Transformer Book Flip, a new Windows 8.1 laptop with a hinge design that enables the screen to be set at any angle between zero and 360 degrees. The versatile Transformer Flip and can be used as a powerful laptop, a responsive tablet, or anything in between.

Transformer Book Flip is powered by Intel® 4th generation Core™ processors and up to NVIDIA® GeForce® GT840M discrete graphics for seamless multitasking and outstanding performance. Available in Australia in two sizes — 13.3 inches and 15.6 inches — there’s a Transformer Book Flip suitable for work, play or school.

Flip for computing freedom ASUS Transformer Book Flip features a bright and clear up to HD 1920 x 1080 touchscreen with a cleverly-engineered hinge that allows the user to rotate it freely up to 360 degrees from the fully-closed position. Four gears in the hinge provide a smooth, easy movement, ensuring the screen stays exactly where the user wants it while making it effortless to adjust.

From standard laptop mode, it’s easy to flip the screen instantly to suit whatever task the user wants to perform — whether it’s a media stand for watching a movie or viewing photos, a shared viewer for easy collaboration with friends, family or colleagues, or a tablet for playing the latest games. An automatic keyboard and touchpad lock is activated whenever Flip is used in non-laptop modes, so users won’t have problems with unwanted input.

Flip’s touchscreen is incredibly accurate and responsive thanks to its high-precision 6mm-diametre actuators, which are more than twice as sensitive as the 9mm industry standard. Exclusive ASUS Splendid technology gives rich, deep and vibrant colours to ensure a visually stunning experience for any kind of content.

Stylish, powerful, and with incredible sound The Flip is full of clever ASUS engineering, but it’s also designed to be smart and stylish, with a hairline-textured finish for a touch of luxury. The compact aluminium chassis gives Flip strength, durability and elegance. The seamless one-piece chiclet keyboard is ergonomically designed for optimum typing feel, and the large multi-touch touchpad supports Smart Gestures for precise and natural fingertip control.

Instant On technology means that Flip only takes two seconds to resume from sleep, and users don’t need to worry about losing data when in sleep mode for up to 14 days — when the Lithium-polymer battery’s charge drops below 5 per cent, files and data are automatically backed up.

Exclusive ASUS SonicMaster audio gives Flip the best audio experience in its class. With larger speakers and resonance chambers than standard laptops, the audio quality is spectacular. Users will experience deeper and richer bass, a wider frequency range, distinct vocals and pristine clarity. This makes Flip a perfect multimedia partner, with every song, movie or game sounding better thanks to its carefully balanced and dynamic audio.

Store everything, share anything Each Flip includes ASUS WebStorage, giving users free access to the most complete platform for online living. Files and documents are accessible anywhere from a host of devices. With ASUS cloud services, convenience and intuitive is the main priority, offering users easy storage, sharing, and syncing of everything from business presentations to photo albums and favorite multimedia content.

AVAILABILITY & PRICING

ASUS Transformer Book Flip will be available in Australia from September 2014, from national retailers and authorised ASUS channel resellers. Recommended pricing for the Transformer Book begins at $799 for the 13-inch, and $999 for the 15-inch model.

PRESS CONTACTS

Sally Vernon ASUS PR Manager +61 2 9815 6622 sally_vernon@asus.com

Sabine Leroy Spectrum Communications +61 2 9469 5700 asus@spectrumcomms.com.au ###

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2013 was approximately US$14 billion. 1Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors.

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