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  • 12 March 2014 10:17


Significant revenue growth throughout these regions in 2013 leads to expanded role for local Software AG executive

Software AG (TecDAX: SOW AG) has announced an expanded role for Sydney-based Stephen Keys, who will now hold the position of Senior Vice-President, Asia Pacific, Japan, Middle East, North Africa & Turkey. The announcement comes on the back of significant revenue growth across these regions. Keys, who is also a member of Software AG's Global Extended Board, joined the company in 2006 as sales director for the Enterprise Transaction Systems business division before taking on overall responsibility for its sales and consulting services businesses across Asia-Pacific in 2012.

"It's exciting to be able to work with more Software AG teams around the globe, and also help more organisations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees," said Keys.

"In 2014 we will continue to reach out to the market with a range of solutions and allow companies to close the gap between business and IT to create digital systems of differentiation that drive front-line agility."

Operationally, the regions under Keys' remit saw 40 per cent license revenue growth in 2013 with Middle East, Turkey and Africa combined with Asia Pacific and Japan contributing more than 10 per cent of global revenues. Keys attributes this to rapid change in the software market, particularly around Big Data and analytics.


The APAC region's considerable growth came from strong performance in the banking, utilities and telecommunications industry sectors, with an emphasis on the increased uptake for its process automation, integration and intelligent business operations solutions. Keys attributes growth in these areas in part to broader trends stemming from big data.

"The business world is changing. We have the ability to process, analyse and action information in vast quantities and faster than ever before," said Keys.

"Big Data and analytics can help a company outpace competitors, react to external events and even predict future actions. Big Data allows us to think smart, but Big Data and analytics combined allows an organisation to take the right action at the right time."


"Our Australian business is also maturing with deeper customer relationships and more solutions to offer our customers on the back of five major acquisitions in 2013," said Keys.

"In turn, our go to market model should also keep pace with this growing portfolio, which is why we've appointed, or promoted, a number of personnel."

• Sean Stephens has been appointed as Software AG Live Sales Director for Asia Pacific, based in Sydney. Software AG Live is a cloud-based Platform-as-a-Service (PaaS) suite unifying process improvement, IT portfolio management, agile application development and application integration.

• Michael Evans has been announced as Northern Region Sales Director (NSW, QLD & ACT). Evans started with Software AG in 2008 in account management and add-on sales to existing customers before transitioning to new business acquisition. From 2010, Evans has managed all sales revenue from the ACT. In his new role, Evans will work closely with ex-Oracle Senior Account Director, Gordon Gakovic, now Software AG Southern Region Sales Director.

• Ramesh Subramaniam has been appointed as ANZ Pre Sales Manager. Subramaniam joins Software AG from Yarra Valley Water where he served six years as a Manager of IT Strategy and Architecture. He will be reporting to Greg Taylor, VP of Sales for ANZ, with a focus on building Software AG's Pre Sales capability to expand and follow its growth strategy for 2014 and beyond.

ENDS About Software AG Software AG (Frankfurt TecDAX: SOW) helps organizations achieve their business objectives faster. The company's big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Building on over 40 years of customer-centric innovation, the company is ranked as a "leader" in fourteen market categories, fueled by core product families Adabas-Natural, ARIS, Alfabet, Apama, Terracotta and webMethods. Software AG has more than 5,200 employees in 70 countries and had revenues of around €973 million (IFRS, unaudited) in 2013.

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