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  • 13 January 2014 08:01

2014 Predictions for Backup

Serguei Beloussov, CEO of Acronis, provides his predictions for the Backup market in 2014, including the changing role of IT, Backup-as-a-Service, how Cloud will be redefined and more.

The New Role of IT

The IT department often serves as a “help desk” to manage technologies that employees use on a daily basis. But, over the next years we’ll see a fundamental change in the role of the IT person. New technologies will empower end users to self-manage their IT needs in easier ways than ever before – removing the need for a specialised IT crutch to facilitate and allowing companies to allocate scarce funds for other priorities. Soon, IT people will essentially become specialised technology service buyers, evaluating what exactly a company needs, and how and where they should get it.

Localised Storage

After a year of high-profile security breaches, cloud storage regulations will become more stringent and customers will be more careful about where they choose to store their data. As storage becomes more of a commodity, local providers will be able to use these new requirements to differentiate their offerings, using proximity and more personal relationships to appeal particularly to the SMB market.


More cloud service providers will focus on offering “backup-as-a-service”. With an expanded portfolio of offerings, these regional focused service providers will be able to compete against global service providers like Amazon. Service customisation and localisation will be two key differentiators.

Startup Scepticism

Following the Nirvanix shutdown, customers will increasingly opt to store data with stable, established brand-name companies. Startups who offer competitive pricing, but little reliable history of service, will struggle to compete as professional customers search for a provider they know will be a reliable option today, and will stay there for the next years.

The Definition of “Cloud”

“Cloud” has been used as a blanket term to describe various activities within ITaaS, virtualization, mobile access — ultimately rendering the word meaningless. Confronting this blurred image and confusion about the cloud, we’ll see vendors move away from focusing on the word “cloud” only and begin to define their individual tools and services with more specific terms.

About Acronis

Acronis is a global provider of leading backup, disaster recovery, and secure file sharing and file access solutions. Founded in 2002, Acronis has established itself as a fast-growing international company with more than 700 employees in 18 countries and partners in almost every country in the world. Acronis provides complete, efficient and reliable backup solutions for desktop, server, virtual and cloud environments as well as leading filesharing and sync solutions for mobile devices.

Acronis knows backup. The proof is in the more than 50 advanced backup and recovery technologies developed to date. Over 4.5 million consumers, small and medium businesses and service providers use Acronis products to protect their critical data.

The company’s flagship product Acronis Backup & Recovery delivers sophisticated technology solutions packaged in an easy-to-use way that allows smaller companies to address their new enterprise-level requirements. Enterprises also use Acronis solutions to address their point disaster recovery, migration and end-point backup needs. Its consumer product, Acronis True Image, is designed to let consumers backup and recover their entire Windows systems, both locally and to the cloud.

For additional information, please visit, follow Acronis on Twitter: and visit Acronis on Facebook

For further information please contact:

Shuna Boyd BoydPR +61 2 9418 8100 Acronis® is a registered trademark of Acronis International GmbH. in the United States and/or other countries.

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