- 12 December 2013 16:24
ASUS and Finely Tuned Collaborate on ‘Transforming’ Light Tunnel
Sydney, 12th December 2013 — Computer manufacturer ASUS and Finely Tuned have collaborated on an installation project which has transformed a commuter entrance in Sydney’s Central Station. The installation, which utilises 28,000 LED pixels controlled and mapped using an ASUS computer powered by an Intel processor, is open to the public 24 hours a day until the 21st of December.
“ASUS recently launched the Transformer Series of laptops in Australia, which can be used as a tablet, laptop or even desktop PC. We wanted to build on the theme of ‘Transformation’ by taking an everyday space and transforming it into something fun and visually stunning” said Charith Moonesinghe, marketing specialist at ASUS.
“The idea was simple - to transform a small part of the Sydney commuter route,” said Joe Crossley of Finely Tuned.
“Light Tunnel was very much a collision of creative desires and technological engineering. It’s an exciting time where artists are collaborating with high tech developers and engineers to make components for a wide range of creative applications. It’s a truly transformative time and this is why this installation was such a great project to join with ASUS on,” Crossley continued.
Light Tunnel is comprised of LED strips running the length of a commuter tunnel entrance way to Central Station’s upper level platforms. Using logarithms for velocity and direction triggered by kinetic sensors stationed at either end of the tunnel, the LED lights create ripples across a virtual map of the roof’s architecture which correlates to the movement of commuters passing underneath.
The technology behind the activation has been developed by a team in the US called Heroic Robotics, initially funded in 2012 from a Kickstarter program. This is the first time the technology has been utilised in Australia.
The new ASUS Transformer Book T100 and Transformer Book Trio are available now from national retailers and authorised ASUS resellers. Press Contacts
Sally Vernon ASUS Sally_vernon@asus.com +61406983590 Sophie Ingleton Finely Tuned email@example.com
ABOUT ASUS ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion. ABOUT FINELY TUNED Finely Tuned is an Australian based boutique music agency. We are an ideas company specialising in music. Whether it’s booking an artist, planning an event, creating a light installation or developing a concept for your brand, we have the means to turn your ideas into a reality. We represent forward thinking artists of the highest quality. We work with large-scale events and smaller bespoke parties to develop our artist profiles across Australia and Asia.
Our creative approach is authentic and driven with passion. We live for music. Make your next project a Finely Tuned one. ABOUT ASUS TRANSFORMER BOOK SERIES ASUS Transformer Book Trio is a new breed of ultraportable that can be used by one person as a laptop, or by two people at once as a separate tablet and desktop PC when connected to an external monitor. ASUS Transformer Book Trio is powered by a 4th-generation Intel Core™ processor in Windows 8 laptop mode, but the 11.6-inch display detaches from the ‘PC Station’ keyboard dock for use as an Android tablet with its own Intel AtomTM processor. The dock can then also be used as an independent Windows 8 desktop PC. ASUS Transformer Book T100 is a 10.1-inch ultraportable with an Intel Atom™ ‘Bay Trail’ quad-core processor and detachable HD display than can be used as a standalone Windows 8.1 tablet. ASUS Transformer Book T100 features the new Intel AtomTM Bay Trail-T Z3740 quad-core processor for smooth multi-tasking performance and incredible energy efficiency that can last up to 11 hours on battery power.