Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.
  • 4 October 2013 10:00

Struggling public Wi-Fi networks drive innovation for Vertel’s new Smartfi service

Vertel launches managed wireless LAN service to support businesses swamped by servicing data hungry mobile devices

Sydney, Australia – 3 October, 2013 – Telecommunications carrier Vertel, has launched its new managed wireless LAN service - Smartfi. Vertel created the Smartfi service to address the increasing demand for ‘WLAN as a Service’ for Enterprise, Service Provider and Government organisations. The service is ideally suited to private LAN extensions within Enterprise offices and public Internet delivery in busy environments such as shopping centres, sports stadiums, conference facilities, hotels and hospitality venues, transport hubs and high density pedestrian areas. Andrew Findlay, Managing Director, Vertel said, “In public environments, such as stadiums, shopping centres and transport hubs, the demand for legacy 3G and 4G mobile networks is putting pressure on incumbent carrier’s macro networks – especially during peak event times. Our Smartfi service addresses these spikes in network demand. We have taken a carrier grade approach to deliver WLAN services for customisable coverage and capacity, and focus on QoS guaranteed connectivity for mobile and fixed Wi-Fi enabled devices.”

Wireless LAN is set to play a major role in business and consumer communications, and this will drive opportunities for managed wireless LAN services across three major areas – delivery of Internet services, secure wireless extension of private LAN and data offload for mobile carriers.

“Internet access, smartphone and mobile device connectivity is increasingly seen as a must have service in outdoor venues, public spaces and transport hubs,” said Findlay, “For businesses needing to provide these services, implementing a well-designed, wireless LAN access infrastructure with high-capacity Internet and secure LAN interconnectivity is a better value proposition than relying on mobile carrier networks.”

Smartfi is delivered over carrier grade equipment and integrated with Vertel’s own national Carrier Ethernet (Layer 2) network. The service is backed by a well-defined SLA and proactively monitored by its ITIL based 24x7 Service Desk / Network Operations Centre.

Vertel’s pilot project with the Moonee Valley Racing Club was recently awarded ‘Best Telco Initiative’ at the 2013 ARN ICT Industry Awards. “The ARN ‘Best Telco Initiative’ award for our Smartfi service is great recognition of the innovation we are delivering for organisations in enabling their critical ICT initiatives,” said Findlay.

The large scale, managed wireless LAN installation at Moonee Valley Racing Club (MVRC) included the design and implementation of its Smartfi solution, managing the needs of 30,000 attendees by supporting up to 10,000 concurrent users across a publically accessible Wi-Fi network in addition to 34 access points to cover MVRC member areas, public enclosures and grandstands.

- ends -

About Vertel
Vertel is a telecommunications carrier specialising in the design, build and operation of next generation network infrastructure. As an independent Australian company, we have over 40 years’ experience delivering network services to customers including Government, Enterprise and Service Providers. We deliver carrier grade broadband services across Australia in fringe metro, regional and remote locations.

Vertel was recently recognised at the 2013 ARN ICT Industry Awards winning the Best Telco Initiative, as well as Best Carrier Ethernet Service 2012 in the MEF 2012 APAC Health Vertical.

Media Contacts:
Amanda Conroy
Espresso Communications
P: +61 2 8016 2200
M: + 61 422 472 883


Adam Knight
Espresso Communications
P: +61 2 8016 2200

Submit a media release