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  • 29 June 2012 10:09

SAS creates new senior management position

Amar Vohra appointed Director, Corporate Communications

SAS has announced the appointment of 15-year business-to-business marketing communications practitioner, Amar Vohra, as director, Corporate Communications, SAS Australia and New Zealand.

Amar Vohra’s appointment is a newly created position within SAS. He was previously the company’s head of Marketing Communications, having joined SAS in 2003.

Announcing the appointment, SAS Australia and New Zealand managing director, David Bowie, said, “Amar’s proven marketing and communication skills have helped SAS build a strong presence in the region. Market and media awareness of our clear leadership position as the business analytics vendor of choice for businesses and government agencies is at an all-time high.”

Vohra reports directly to Bowie in his new position and will drive a strategic communications framework to build a stronger SAS brand and voice in the marketplace by embracing a 360-degree view of managing information externally and internally with customers, media, partners, analysts and staff.

Creation of this new position is part of a move by the Australia and New Zealand arm of the company to more closely align resources to the customer vision. For Amar Vohra, this will include emphasising the resources the company is investing in delivering SAS High Performance Analytics solutions for the now ubiquitous big data environment. As he explains, “Organisations of all types and sizes are accumulating massive volumes of data at rates that would have been unthinkable only a few years ago.

“In this environment, the use of High Performance Analytics is the only truly effective way to quickly exploit big data for forward looking insights to good business decision making. The market will see us weaving this highly competitive messaging through all our communications channels”.

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