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  • 3 April 2012 12:28

New leadership at SAS

David Bowie appointed as Managing Director, SAS Australia & New Zealand

SAS, the leader in business analytics software and services and the largest independent vendor in the business intelligence market, has named David Bowie the new managing director of SAS Australia and New Zealand, based in Sydney. David joined the company in November 2002 and was most recently the company’s marketing and services director.

Making this announcement, Mikael Hagstrom – executive vice president, SAS Europe, Middle East, Africa and Asia Pacific – said, “David has been a key performer for the business over a number of years now, and promotion to his new role and responsibilities reflects our confidence that he will continue to excel. As the company gears up for a sustained period of aggressive growth in the Australian and New Zealand markets, I am very pleased that we have been able to make the new leadership appointment from within, and David is the right person for the challenge.”

Expanding on his growth comment, Mr Hagstrom also said that SAS will boost its investment in the local operations with increased headcount for customer support, accelerated skills development for its professional employees and more funding for key programmes including establishing a Customer Advisory Council.

He added, “This is the ideal time for us to move SAS Australia and New Zealand to the next level. With our high performance analytics solutions, we are uniquely well placed to help organisations of all types succeed in this ‘big data’ environment – helping them gain insights for business advantage from their ever expanding volumes of data.”

In addition to his impressive record of achievement during his 10 years with SAS, David Bowie has a strong underlying background in the business software sector. Before SAS, he worked with Dimension Data as general manager; IBM as Regional Professional Services director; and PricewaterhouseCoopers as an IT management consultant.

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