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  • 21 February 2012 13:06

SAS a Leader in Cross-Channel Campaign Management Wave Report Says Independent Research Firm

SAS is a Leader in The Forrester Wave™: Cross-Channel Campaign Management Platforms, Q1 2012, with SAS® Customer Intelligence top-ranked in the current offering and strategy categories.

SAS – named a leader in Forrester's last CCCM Wave evaluation too – also received among the highest scores for optimization, analytics and reporting, application usability, corporate strategy and financials.

Business analytics software provider SAS, a leader in integrated marketing management, demonstrated “deep capabilities in optimization, interaction management, analytics and cross-channel integration.”

Forrester wrote, "SAS's quick integration of Assetlink's program-planning features into its customer intelligence suite rounds out the company's advanced capabilities in optimization, analytics, and campaign design."

SAS offers extensive capabilities across the core areas in marketing, including strategy and planning, information and analytics, cross-channel orchestration and interaction, and customer experience. "SAS has earned analyst validation for being a Leader in Cross-Channel Campaign Management (Forrester 2012) and Integrated Marketing Management (Gartner 2011)," said Wilson Raj, SAS Global Product Marketing Principal for Customer Intelligence. "We believe this industry recognition underpins SAS's commitment to transform our customers' marketing with an integrated marketing management approach—that affords them operational excellence, agile multi-channel campaigns, and true business accountability."

Deployment options for SAS Customer Intelligence solutions include: on-premise, enterprise hosting and software as a service (SaaS).

SAS was placed in the Leaders quadrant in Gartner Inc.'s Magic Quadrant for CRM Multichannel Campaign Management and Magic Quadrant for Integrated Marketing Management in 2011 and in 2012 was recognized as a Leader in the Magic Quadrant for Marketing Resource Management . SAS Customer Intelligence is the most comprehensive suite of integrated enterprise marketing solutions available on the market today. Solutions include SAS for Customer Experience Analytics, SAS Digital Marketing, SAS Marketing Automation, SAS Marketing Optimization, and SAS Real-Time Decision Manager.

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