Fujitsu announces their first entry into the Desktop PC Market

Sydney Australia, November 22, 2011 – A world class leader in client computing, Fujitsu today announces the release of ten new PCs, marking their first foray into the Australian desktop market.  The models available at launch are the Esprimo E series, P series, Q series, C series and D series, each built on the new Huron River platform and designed to appeal to businesses of varying needs.  The models are broadly categorised into those with vPro technology and those without , with various configuration. RRP for the models range from $1288 for the ESPRIMO E-series.
“Previously we only offered notebooks under the LIFEBOOK brand for the Australian market” explains Bert Noah, Country Manager for Fujitsu PC Australia “We see an opportunity right now to bring in our ESPRIMO brand for desktops as a natural progression to completing our computing range. By releasing over 10 different models shows our long term commitment and investment into this market”

Superior Design
Across all systems, there are a number of features and design aspects that are universal. No matter which system a business chooses to employ, the RAM options vastly outweigh what you would expect from other desktop PCs on the market. Rather than limit the system with only two DIMM slots, the Esprimo range come with at least four slots as standard.  While the entry models come with 4GB of RAM, those requiring more computing power can expand that to a maximum of 32GB.

One of the biggest concerns when updating an office to new PC technology is the need to also update all the office peripherals as well. For those with older printers and monitors, Fujitsu has included backward compatible options with both Serial and Parallel ports. The motherboard is equipped with a DVI port to connect to modern monitors but even older monitors can be connected without the need for an adapter. In fact, for work environments that require two monitors side by side, you can even connect a DVI and D-sub monitor at the same time via the extended desktop mode in Windows.  

The range is also designed to fit into a commercial environment thanks to its durable black chassis. In the past, Fujitsu PCs have come with a white chassis but with the new range it was found that a black was a far superior option due to its ability to resist dirt and discolouration.  The chassis can also be opened without the need for tools for fast and easy upgrading and maintenance.  
The Benefits of Intel vPro
When choosing between the two models, the benefits of the Q67 chipset cannot be overlooked.  Available on certain ESPRIMO models, vPro allows for a great range of features, highly valuable for corporate users.  The Active Management, Anti-Theft , Trusted Execution and Virtualisation technologies are essential in a corporate environment where control over each PC is key to a productive and cost effective workplace.
Fujitsu PC Australia will also incorporate their nationwide service centres to accommodate the ESPRIMO range for warranty and repairs and will be distributed by  Bluechip Infotech and Multimedia Technology.

Pricing and Availability
Vendor: Fujitsu PC Australia
Product Namel: ESPRIMO
RRP: from AU$ 1288 Website: http://au.fujitsu.com/pc
Customer Care Hotline: 1800 288 283
Distributors:  Bluechip Infotech and Multimedia Technology Availability:  from November 2011

About Fujitsu
Fujitsu is a leading provider of ICT-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$55 billion) for the fiscal year ended March 31, 2011. For more information, please see: www.fujitsu.com.

About Fujitsu PC Asia Pacific
Fujitsu PC Asia Pacific is the Asia Pacific Regional Headquarters for the PC Business of Fujitsu Limited, Japan. Its responsibilities include the marketing and sales of a wide range of personal computers for the corporate and end-user markets in the Asia Pacific. Fujitsu PC Asia Pacific pledges “Built-in Confidence” for every product under its brand name to reassure users of product and service excellence. From high performance components to stringent quality control and professional after-sales service, Fujitsu stands for reliability and satisfaction.

Media Contact
Gap Marketing and Management Pty Ltd
Website: www.gapmarketing.com.au