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- 3 June 2010 17:06
Open Text Expands Social Media Offerings to Help Businesses Drive Bottom Line Results
Sydney, 3 June 2010 - Open Text Corporation (NASDAQ: OTEX, TSX: OTC), the pre-eminent provider of enterprise content management (ECM) software, today announced an expanded family of social media offerings that enable businesses to securely apply the value of social media to solve core business challenges, such as improving customer engagement or promoting team productivity.
"With its more than 500 million members, Facebook, along with social sites like Wikipedia and Twitter, have brought social media into the mainstream," said James Latham, Chief Marketing Officer at Open Text. "Now, Open Text leads the way for social media to be successfully deployed across the enterprise in a more secure environment. We are focused on helping customers realise practical and measurable business benefits such as faster time to market, higher customer retention or greater team productivity, while helping to reduce compliance, security and privacy risks."
To support its customers as they seek to take advantage of the early-days social media explosion, Open Text stepped up quickly by adding blogs, wikis and other native Web 2.0 capabilities to the Open Text ECM Suite in 2008. Open Text, leveraging its strength in information governance, also took the lead in allowing customers to apply regulatory and legal rules to user-generated content. Then, last year, Open Text announced a completely new solution that lets companies create social workplaces for internal use cases, followed by the social media capabilities for marketing and external audiences from the acquisition of Vignette.
Now, Open Text is evolving this foundation with a range of enhancements and new social media capabilities as part of the Open Text ECM Suite, building on a core strategy to apply social media technologies to pressing business challenges:
Open Text enables companies to apply social media capabilities to drive marketing effectiveness, as well as customer support, sales and consulting, and strategic client engagement, among many others.
Open Text helps companies drive productivity within the enterprise with social media solutions that let users create profiles, follow co-workers and generate news feeds, or collaborate on projects. This dramatically improves information sharing and captures corporate knowledge, while reducing dependence on email.
With the new and enhanced capabilities announced today, careful attention was paid to ease of use for business users and application to real business challenges, along with continued full support for Open Text's core competence in information governance and control. Expanded and enhanced offerings include:
Open Text Social Communities - Formerly Vignette Community Applications and Services, Open Text Social Communities is an enterprise social media solution that empowers organisations to engage with their customers, employees, and partners. As part of a broader marketing and CRM strategy, social media can give companies greater market insight, improved market engagement and, more importantly, significant improvements in customer satisfaction and retention.
Enhancements in the latest release support rapid creation of engaging, socially enabled websites along with powerful social microsites that combine Web 2.0 functionality, with in-depth analytics and advanced social search. Now part of Open Text ECM Suite, Open Text Social Communities consolidates social applications, such as video galleries, photo galleries, slideshows, comments, ratings, forums, blogs, wikis, download management, event management, and idea management with user profiles, microblogging, social bookmarking, and group and moderation support.
Open Text Social Workplace - First released in the summer of 2009, the new release of this solution offers employees an elegant way to network and interact with each other and excels in how it supports a team's ability to form, organise and collaborate on projects as an easy-to-deploy shrink-wrapped solution. While available for standalone deployments, the new release offers deeper integration with the Open Text ECM Suite and Open Text eDOCs, as well as new microblogging and instant messaging features.
Open Text Content Server Pulse - This enhancement to Open Text Content Server, the heart of the Open Text ECM Suite, provides a people-centric view into the activity occurring within the system. By socially enabling existing Content Server deployments, Pulse allows users to easily discover and collaborate on new content and share status updates, while continuing to use access controls, auditing, and other capabilities in their document management and compliance solutions.
By using Pulse, organisations can take advantage of a Facebook-like social media environment within their existing Open Text ECM Suite deployments and move informal communications out of email, thus dramatically reducing dependence on inefficient and slow email chains. Additionally, it offers a way for people to collaborate rapidly in real time, while creating a secure knowledge base for new employees and team members. Pulse is a major step toward enabling customers to capture their organisational memory through the archival of formal and informal user conversations.
Pulse is being made available as a free download for existing customers and partners on the Open Text Knowledge Centre.
Open Text is making the social media functionality described here available for mobile users via the recently announced Open Text Everywhere solution that provides an application for accessing enterprise content, workflows, and social media while on the go.
About Open Text
Open Text, the pre-eminent enterprise content management software solutions company, helps organisations manage and gain the true value of their business content. Open Text brings two decades of expertise supporting 100 million users in 114 countries. Working with our customers and partners, we bring together leading Content Experts to help organisations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness. For more information, visit www.opentext.com