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  • 14 April 2010 12:17

ASUS Receives Prestigious 2010 Red Dot Design Awards for ROG Motherboard, Notebooks and Eee PC™ Netbooks

Awards Bear Testament to ASUS’ Mastery of Design and Innovation across Consumer and Component Product Lines

Sydney, Australia, 14 April 2010 - ASUS’ Republic of Gamers (ROG) Rampage III Extreme motherboard, Commercial Series notebooks, Eee PC™ Seashell 1015 netbook and new ultra-slim series of Eee PC™ netbooks have risen above more than 12,000 submissions to snare prestigious red dot 2010 product design awards.

Tony Chen, Corporate Vice President and Vice Chair of ASUS’ System Business Group, said, “Innovative product design is in ASUS’ DNA, and our 100-strong international team of culturally-diverse designers is absolutely passionate about bringing form and function together in simple yet stylish and powerful ways. Every ASUS product embodies our brand spirit of inspiration, perfectionism and environmental consciousness; the garnering of red dot design awards proves that we are attuned to the aspirations of the design community and the desires of consumers at large.”

The international red dot design award ranks among the largest and most famous design competitions in the world. Each year, an international jury reviews and evaluates the submitted products according to stringent criteria, including the degree of innovation, functionality, ergonomics, formal quality, ecological compatibility and durability of the product.

The award-winning products will be showcased in a special exhibition at the Essen red dot design museum on the premises of the world cultural heritage site ‘Zeche Zollverein’ from July 6 to August 1, 2010.

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