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  • 22 February 2010 14:45

Visual productivity leader Mindjet appoints PICA Australia as MindManager for Mac distributor

PICA Australia to distribute Mindjet's mind-mapping solutions

SYDNEY – Feb 22, 2010 - Mindjet®, the leading provider of personal productivity and collaboration solutions that visually connect ideas, information and people, has appointed PICA Australia Pty Ltd as a distributor of Mindjet’s visual productivity (mind mapping) products in Australia.

A wholesale distributor of software and accessories for both Mac and Windows platforms, PICA is Australia’s longest established distributor of Mac products. Established in 1985, the company provides value-added distribution services to suppliers, resellers and end users throughout Australia and New Zealand.

Mindjet provides collaboration and personal productivity solutions that visually connect ideas, information and people to save time, improve business processes and drive innovation. Mindjet is the only company to combine a visual productivity application (mind mapping) with a comprehensive collaboration platform.

Mindjet Vice President of Operations, Jon Wong, said: “The relationship with PICA will help to extend the reach of our visual collaboration software throughout the Mac communities in Australia and New Zealand. PICA’s commitment to education and support, backed by its technical and marketing expertise, will benefit our channel partners and PICA’s customers.”

PICA Managing Director, Sian Mimmo, said: “We see real potential for growth in visualisation solutions like MindManager®, especially among businesses that demand coordinated teamwork and collaboration to affect outcomes positively. We see them as very powerful business tools. PICA Australia will be working towards an ideal in which MindManager becomes an integral part of the Mac community’s mindset.”

She added: “PICA sells to the entire Mac channel including Apple Australia, whose support of the mind-mapping concept extends worldwide. Our immediate focus is on training and education, and talking to product people about the remarkable capabilities of mind mapping.”

About Mindjet Mindjet provides collaboration and personal productivity solutions that visually connect ideas, information and people to save time, improve business processes and drive innovation. Mindjet is the only company to combine a visual productivity application (mind mapping) with a comprehensive collaboration platform. So whether you are driving the sales process, managing a project, building a strategic plan, running a brainstorming session, conducting a meeting, or simply getting organized, Mindjet helps you succeed with almost any business or personal productivity challenge.

Used by more than 1.5 million professionals around the world in 48 of BusinessWeek’s 50 “World’s Most Innovative Companies,” Mindjet solutions dramatically boost productivity and team effectiveness. Surveys across several industries show that Mindjet can increase productivity by up to 25 percent by making meetings, common communications and project management tasks more efficient and effective. Mindjet’s software and web-based solutions include the world’s leading visual productivity application, document and file sharing, secure workspaces, web conferencing. Mindjet products are available for free trial or purchase at www.mindjet.com/products/overview or through an extensive partner network at www.mindjet.com/community/partners/overview. Founded in 1997, Mindjet is headquartered in San Francisco and has offices throughout the U.S., Europe and Asia.

Mindjet distributors in Australia are: Aquion (sales@aquion.com.au); Mindsystems (www.mindsystems.com); Lifeboat Distribution (www.lifeboatdistribution.com); and PICA Australia (www.pica.com.au).

About PICA Australia PICA Australia provides value-added distribution services to suppliers, resellers and end-users in Australia and New Zealand. Established in 1985, the company is a wholesale distributor of software and accessories for both Macintosh and Windows platforms. Its software falls into a number of broad categories including - Games and Edutainment Titles, Traditional Utility Software, Application plug-ins, Fonts and clip art as well as iPod accessories. PICA Australia holds Apple Computer Australia Accredited Distributor status, as well as close relationships with the major PC vendors. Pica is the longest established distributor of Macintosh products in Australia.

For more information Phil Novack Mindjet 415.229.4310 phil.novack@mindjet.com

Sian Mimmo PICA Australia +61.3.9336 7336 sian@pica.com.au

David Frost PR Deadlines for Mindjet +61.2.4341 5021 davidf@prdeadlines.com.au

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