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rhipe Singapore


Company Profile

A Cloud 1st, Channel 1st focus, constantly reinventing our value-add to drive success for our customers.

Founded in 2003 as NewLease the business has grown to become the leading cloud software licensing expert in the Asia-Pacific region. From the outset we have specialised in supporting the service provider community in their adoption of the Cloud. This was focused on subscription software licensing models from international vendors. As the cloud has gained traction across the industry we have extended our offerings to include additional subscription licensing programs as well as more traditional programs that have become more “Cloud friendly” e.g. Microsoft Dynamics and other Microsoft volume license programs (LSP/LAR). A unique player in the field of software distribution, we are focused on enabling and accelerating adoption of the Cloud. This creates a powerful combination of company culture and core competencies, without conflicts from existing revenue models or direct to end customer service offerings.

We specialise in subscription software licensing models from international brands which Service Providers adopt and adapt to build service based IT offerings. Those brands include Microsoft, VMware, Citrix, Veeam, Trend Micro, SoftLayer, Red Hat, Zimbra and DataCore.


Cloud Computing, Security, Software, Virtualisation

Core Competencies

rhipe is the first distributor of the Microsoft SPLA, VMWare VSPP, and Trend Micro MSP in Australia, and has since established itself as the leading expert in subscription software licensing for Service Providers.

In software licensing, experience is a critical factor in ensuring compliance and avoiding large fines. That experience, coupled with a broad knowledge base, can equate to huge differences in cost structures if the architecture of the offering doesn’t marry with the compliance terms of the technology. rhipe assists customers to ensure their solutions are compliant and cost-effectively licensed.

rhipe’s consulting division offers support to vendors and channel partners through the shift to Cloud Computing.

From channel enablement for vendors, to customised engagements on a one-to-one basis with partners, rhipe helps organisations profit from the Cloud.

Market Differentiators

The entire rhipe business is dedicated to subscription software licensing and enabling the businesses that subscription software licensing supports.

While other distribution partners for software vendors tend to focus on internal-use licensing, rhipe’s focus on subscription software for Service Providers has positioned rhipe as a key player in the growing SaaS, Cloud Computing, and Managed IT markets.

Channel Programs

The rhipe Partner Program is designed to make the process as easy as possible for our partners. Software licensing programs designed for Service Providers require an ongoing and trusted relationship between the Service Provider and the distributor. Frequent, timely and personal communication is key to building this relationship. The rhipe Partner Program is the foundation for this communication, incorporating individual account management and leveraging the rhipe Prime Portal for communication and information dissemination.

Value-Added Services

To truly support subscription software licensing, rhipe launched its consulting and education division. For many organisations, making the transition to Cloud or Managed offerings takes some serious adjustment and careful planning. rhipe has formalised its support of that transition and enhanced that support to take organisations from offering concept all the way to market.

Website Functionality

The rhipe website provides information resources for Service Providers and Resellers, and includes details about rhipe’s vendors’ programs. The site also includes access to the rhipe Prime Portal, which is the central tool for obtaining pricing and usage reporting for rhipe partners.


Melbourne, Australia (Head Office)
, New Zealand
, Indonesia
, Korea, Republic of
, Malaysia
, Philippines
, Singapore
, Thailand


Michelle Kuan
Phone: 92304719

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