By acting as if the Windows 10 rollout delay had not happened, Microsoft ensured that users will generally get the support timeline they expect.
Stories by Gregg Keizer
Although Apple now claims an active installed base of 100M, that doesn't mean the company's computers and mobile devices represent a real alternative to Windows.
Microsoft is running out of calendar runway for Windows 10 October 2018 Update, the one it withdrew from distribution earlier this month.
The move is seen as yet another push by Redmond to steer customers to Office 365, which is sold as a subscription and is more lucrative for Microsoft.
Windows remains in a revenue rut, with commercial sales up courtesy of Windows 10 but consumer sales down as individuals continue to eschew PCs.
Microsoft has released Exchange 2019, the newest version of its email server. But customers were unable to deploy or even test the software.
Distribution of Windows Server 2019, the successor to Server 2016, stopped at the same Microsoft yanked Windows 10 version 1809.
The bug, which forced Microsoft to pull the Windows 10 1809 feature upgrade from distribution, showed up during Insider testing before the OS was released.
Microsoft's decision this month to stop distribution of the fall feature upgrade to Windows 10 is only the latest sign of a broken update process.
Microsoft has constantly shifted its release and support timeline for Windows 10, responding to concerns and complaints from users.
The rollout was halted after a bug wiped out some users' files; Microsoft ackowledged that the lost data may not be recoverable.
File-deletion flaw that plagued rollout of Windows 10 October 2018 Update shows how Microsoft uses consumers to test out the OS.
Microsoft's device-as-a-service service currently offers a choice of just three Surface configurations, but Redmond has plans to expand it.
Under Microsoft Managed Desktop subscription service, Microsoft will handle semi-annual channel Windows 10 updates for customers.
The first day of automatic availability for the latest version of Windows 10 is set for Oct. 9. But eager users can get it now.
Innovation Awards 2023 is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in ASEAN.
By Chad Cleevely, Channels Director, Asia Pacific and Japan, Sophos