Partners must get straight to the point with buyers, or lose them
Technology buyers perform intense research before they even make first contact with a provider, according to Derry Finkeldey, research vice president at Gartner.
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Channel Roadmap - Find out what some of our key technology vendors have in store this year in APAC
Much like customers, partners also require guidance on the key technologies and markets to pursue. Read the Channel Roadmap to build a blueprint for future success.
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