New Apple Business Essentials service takes aim at SMBs

New service brings device management and iCloud storage to business with up to 500 employees.

Apple has always encouraged the use of Apple devices at work, often pitching Macs and iPads as powerful productivity machines, but the company hasn't really directed a lot of software and services specifically at the corporate interests. That's changing with the new Apple Business Essentials service.

Currently in beta with a full launch in the spring of 2022, Apple Business Essentials combines device management, iCloud storage, employee onboarding, and service/support into a single monthly subscription package. It's aimed as business with up to 500 employees, and features a simplified set of three price tiers: