Ingram Micro bolsters Cloud Marketplace to drive ISV growth

Enhancements aim to drive profitability through partners and ISVs

Ingram Micro has added new features, functionality and resources to its Cloud Marketplace aiming to help technology partners and independent software vendors (ISVs) continue their growth trajectory.

Based on partner feedback, the new enhancements will streamline and standardise processes, while increasing efficiencies in sales and marketing.

Featuring a new user-friendly interface, the Marketplace has now become easier to navigate and purchase cloud services, and streamlines customer management.

A new API has also been introduced that will help partners integrate their own online storefront, CRM and billing systems into the Marketplace.

Partners will now stand to benefit from enhanced management and automated ordering and billing; creating and managing customer accounts, users and subscriptions; as well as retrieving billing data that can be used to bill customers.

The sales and marketing hub will offer a digital suite for partners to educate and enable their salespeople on cloud services, and also provides pre-built campaign templates and marketing tools.

Ingram Micro vice president of cloud product management, Tarik Faouzi, said such enhancements tied into the distributor's vision of providing partners with a hyper-scale digital platform, access to an infinite ecosystem, and proven go-to-market services.

“Ingram Micro has elevated the experience our technology partners and ISVs are having with the Ingram Micro Cloud Marketplace, enabling them simply to do more with more and capitalize on the growing opportunity cloud continues to deliver,” Faouzi said. 

Ingram Micro launched its Cloud Marketplace in 2009 and now counts more than 55,000 technology partners on the platform with almost four million fully-automated seats, the distributor revealed.

In October, the Cloud Marketplace was updated to make it easier to access and navigate through unifying three control panels – transaction, administration and management – into one interface.