Innovation Awards 2022 is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in ASEAN.
Co-sell key as Microsoft strikes Azure deal with Gravity Supply Chain
- 21 August, 2018 10:30
Graham Parker (Gravity Supply Chain)
Gravity Supply Chain has unveiled a new partnership with Microsoft, enabling the solution provider to accelerate the delivery of software-as-a-service (SaaS) solutions.
Headquartered in Hong Kong, the cloud-based logistics platform provides businesses with real-time, end-to-end visibility of the supply chain.
The partnership will see Gravity leverage Microsoft Azure to continue the deployment of SaaS solutions for customers at an increased pace.
“Our software supports the digitisation of the supply chain of some of the world’s leading companies, allowing them to capitalise on revenue opportunities and increase customer engagement,” said Graham Parker, CEO of Gravity Supply Chain.
“Our partnership with Microsoft complements our mission to inspire today’s supply chains as the world moves into the digital economy age.”
In addition, Gravity also provides predictive insights, prescriptive actions and automated decision support across a company’s global sourcing, supply chain and logistics networks.
“Microsoft Azure powers high levels of organisational efficiency and facilitates data-driven decision making,” added Gerald Leo, director of commercial partners and SME group at Microsoft Singapore.
“This makes Azure the perfect platform to deploy Gravity’s innovative SaaS supply chain solutions, which will help customers digitally transform their supply chains and thus benefit from greater productivity and smarter decisions.
“The partnership between Gravity and Microsoft will allow Gravity to adopt Microsoft’s intelligent cloud platform and merge it with their supply chain expertise to deliver state of the art systems built for the future.”
As a co-sell ready partner, the agreement will also see Gravity and Microsoft join forces on marketing, industry and thought-leadership events, as well as co-sell Gravity’s SaaS solutions to retailers and manufacturers.
Furthermore, Gravity’s customers and community partners will moreover be able to utilize the Microsoft global partner network.
“Globally, companies are aiming to discover new ways to work more efficiently and provide greater value to their customers,” added Pratima Amonkar, regional director of APAC at Microsoft.
“A digitally transformed supply chain is a key competitive differentiator that will enable businesses to achieve these aims.
“The partnership between Gravity and Microsoft will bring the best of Azure – an intelligent and trusted cloud, to build supply chain systems of the future.”
Microsoft generated more than 11,000 co-sell wins with partners during the past 12 months, equating to roughly US$5 billion in contract value through the channel.
As reported by Channel Asia, Azure accounted for US$2.8 billion of the overall contract wins, spanning the vendor’s entire cloud suite.
The figures are the result of a shift in approach from the tech giant, with the new-look One Commercial Partner (OCP) roll-out designed to drive deeper collaboration between internal direct sellers and partners.
Specifically, the co-sell incentive results in Microsoft’s enterprise sellers now being paid 10 per cent of the partner’s annualised customer contract value.
Billed as the “largest sales transformation” in decades, the internal revamp at Redmond allows partners to enter new markets and scale, through leveraging the customer relationships and technical expertise of the vendor’s enterprise sales team.