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Has Apple run out of ideas?

Has Apple run out of ideas?

Apple unveiled a ton of products at its California Streaming event, but nothing was really new.

Tim Cook (CEO, Apple)

Tim Cook (CEO, Apple)

Credit: Apple

Apple's California Streaming event was supposed to be the premier event of the Spring. Sandwiched between Samsung's foldable-heavy unpacked and Google's Pixel 6 unveiling, Apple's first event of the fall came with a ton of anticipation, heaps of hype, and oodles of exciting rumours.

But when CEO Tim Cook delivered his keynote wrap-up for the event, it was hard to not feel underwhelmed. Yes, we got the iPhone 13, iPad mini, Apple Watch Series 7, and a new ninth-gen iPad, but it was hard to feel that the products Apple launched were iterations rather than innovations, a slew of so-called tick products that are more about maintaining the status quo than making a splash.


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