SAP has launched a new data centre in Singapore allowing customers to deploy SAP Commerce Cloud, linking up regionally with facilities in Australia, China and Hong Kong.
In joining an Asia Pacific network of locations, the city-state roll-out is designed to offer “minimal latency and performance issues” with the aim of delivering a “seamless” online shopping experience.
“Asia Pacific’s digital commerce environment offers businesses unprecedented growth opportunities and with our goal of helping our customers master their transition to the experience economy, the region has become a key market for SAP,” said Atul Tuli, vice president and head of customer experience across Southeast Asia at SAP.
According to Tuli, Singapore was selected to host SAP’s data centre due to its "geopolitical stability and adherence to data privacy", acting as the “default data centre” for customers in Southeast Asia and India.
“With the new Singapore Data Centre, we will be better positioned to support our customers as they tap into our best-in-class commerce cloud solution,” Tuli added.
The SAP Commerce Cloud solution is part of the larger SAP Customer Experience portfolio, the SAP C/4HANA suite, which also includes the SAP Marketing Cloud, SAP Sales Cloud, SAP Service Cloud and SAP Customer Data Cloud solutions.
The deployment follows news that a deepened alliance with SAP has been cited as a leading factor in increased Google Cloud adoption in Southeast Asia, with global system integrators (GSIs) leading the charge.
That’s the view of Tim Synan - regional director of Southeast Asia at Google Cloud - when assessing the technology giant’s market credentials across the region.
“We’re excited about the work we’re doing with SAP in Southeast Asia,” said Synan, speaking to Channel Asia ahead of Google Cloud Summit in Singapore.
“Particularly, we’re seeing large GSIs such as Accenture and Deloitte report significant, multi-year wins through SAP and Google Cloud. These wins include manufacturers in Thailand and Indonesia, organisations in Malaysia and a recent win in Singapore.”
According to Synan, the expanded partnership with the software vendor has kick-started a wave of Google Cloud deployments in Southeast Asia, driven by specialised partners such as Accenture and Deloitte.
“To be transparent, this adoption wasn’t really happening to the extent it is now 24 months ago,” he acknowledged.