Dell Boomi has appointed Ajit Melarkode as managing director of Asia Pacific and Japan (APJ) with Southeast Asia earmarked as a key market for growth.
In leading the region, Melarkode is responsible for maintaining market expansion plans - first outlined in 2016 - while strengthening both partner and customer relationships.
“APJ is a compilation of extremely diverse markets - some quite mature, and others only just beginning to realise the need for digital transformation,” Melarkode said.
“There is a prevailing sense of urgency within progressive organisations to move away from legacy on-premises integration solutions, which are restrictive and inflexible, to cloud-based options like integration platform-as-a-service (iPaaS) that are much easier to use, and therefore more suited to business decision-making.”
Within the region, key customers include Scoot Airlines, Ascendas-Singbridge, the University of Melbourne and the Environment Protection Authority Victoria.
“In the short-term, the opportunity for us as a company is to further analyse this region to address the needs of organisations operating in any given nation while adhering to the governance that regulates them,” Melarkode added.
“We will continue to build out our partner and customer ecosystem by driving the right levels of engagement to equip those partners and customers with solutions that help them unlock data and use it to drive modernisation strategies.
“This will help organisations fast-track adoption of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) as they develop prominence in both modern and less mature economies.”
Singapore-based Melarkode joins Boomi from Virtustream - a subsidiary of Dell Technologies - holding responsibility for the vendor’s expansion across the region, following leadership roles at Rackspace and Unisys.
“Boomi’s successful expansion in APJ is underscored by a healthy appetite for technologies that make companies operate more efficiency, deliver projects quicker, and fast-track revenue opportunities,” said Will Corkery, senior vice president of Boomi.
“Ajit’s trifecta of expertise - in business leadership, the region and data management - will ensure we are not only delivering cloud-based integration but providing solutions that are localised and tailored to accelerate business outcomes within the region.”