CyberArk rolls out new partner incentives to drive channel growth

CyberArk rolls out new partner incentives to drive channel growth

Vendor introduces new competency-based tiering structure

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CyberArk has unveiled new partner enablement programs and incentives designed to drive greater business opportunities across the vendor’s channel ecosystem.

Central to such changes include the introduction of a new competency-based tiering structure, spanning authorised, certified and advanced - “creating a better balance” between partner performance and value.

New certified sales professional (CSP) and certified pre-sales engineer (CPE) modules are also available to help partners "better engage" with customers earlier in the sales cycle, backed by training and certification programs.

Access to new sales and marketing tools and programs is also on offer, with the view of helping partners “build demand and differentiate” in the market.

“CyberArk has made a commitment to a best-in-class global partner program that allows partners the flexibility and scalability to capitalise on emerging market trends and the expertise to deliver new privileged access security solutions that drive undisputed customer value,” said Marianne Budnik, CMO of CyberArk.

“By investing in building greater partner competency across all stages of customer engagement, we are seeing real impact on partners’ ability to better sell, implement new programs and maximise business opportunities.”

Globally, the vendor’s channel network houses more than 400 security-focused partners, including advisory consultants, global systems integrators and regional solution providers.

“The CyberArk Partner Network empowers partner organisations with the tools they need to drive customers’ success, including new opportunities to earn certifications through instructor-led, live online, eLearning and customised training programs,” added Brian DiPaolo, CTO of Accudata Systems. “The increased access to training programs has expanded our ability to provide critical privileged access security services, scaling-up our CyberArk-specific sales force and service delivery teams."

The release comes days after CyberArk joined the Microsoft Intelligent Security Association, collaborating with Redmond to deliver joint customers "greater flexibility and efficiency" for securing privileged credentials in the cloud and reducing privilege-related risk.

These integrations enable CyberArk customers to deploy the CyberArk Privileged Access Security Solution with Azure, in addition to "consistently enforcing" security and compliance across hybrid environments.

“As organisations increase investments in modern infrastructure and applications, CyberArk is taking the initiative to drive powerful partnerships and integrations that have a tangible impact on improving security and reducing risk in these environments,” said Adam Bosnian, executive vice president, global business development, CyberArk.

“We are proud of our collaboration with Microsoft, and will continue to identify new opportunities for our joint customers so they can confidently embrace cloud by putting privileged access security first.”

Tags CyberArk

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