HP unveils digital textile printing in Thailand

HP unveils digital textile printing in Thailand

Portfolio delivers colour matching “in the printer and in the cloud”

Credit: Dreamstime

HP has rolled out a new HP Stitch S series for Southeast Asia in Thailand, signalling the vendor’s move into fashion, sportswear, soft signage and interior décor textiles industries.

Unveiled during GFT 2019 - an ASEAN exhibition for garment and textiles manufacturing - the launch is designed to “reduce time and waste” while achieving “colour consistency” across customer fleets.

The portfolio of digital printers also delivers colour matching “in the printer and in the cloud”, in addition to simplifying management processes for businesses.

“HP’s expansion into the Thai textile printing and fashion industry is timely as fashion designers and textile printers look to innovate with commercial digital printing across a fast-growing industry comes at a time of great opportunity for Thai market,” said Pavin Vorapruck, managing director of HP Thailand.

“HP’s new digital printing offers best-in-class colour management technology is sustainable, accessible and efficient, and will inspire a new era of expression for fashion designers and textile manufacturers who can now focus on the art of work that they believe in.”

According to Vorapruck, “fast fashion” in Thailand has disrupted many specialty retail fashion stalwarts across the country, creating a “very competitive” market which recently delivered double-digit annual growth.

To drive demand, HP has partnered with Varithorn Boutique, an online clothing store in Thailand.

The collaboration will involve the creation of limited-edition dresses with a "unique textile print" by the HP Stitch S. The dresses and polyester-silk and polyester-chiffon textiles used will be designed by Varithorn Kanpaibool, the owner of Varithorn Boutique.

“The era of ‘one size fits all’ products is over,” Kanpaibool added. “Our clients want personalised and customised designs that suit represent them. As a fashion designer, I want the colour of textile to be consistent even if it is not printed from the same production batch.

"Once I am confident that the colour is under control, I can craft original freehand prints that can be quickly brought to life through one-of-a-kind patterns for our avant-garde styles.”

From a technology perspective, the series includes a portfolio of three new printers for textile printing from 64-inch to 126-inch wide - the HP Stitch S300 64-in Printer, the HP Stitch S500 64-in Printer and HP Stitch S1000 126-in Printer.

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