Data specialists Fusionex has been awarded a multimillion-dollar, multi-year contract to drive customer engagement for a leading international energy company.
Despite finer details being confidential, the organisation employs about 20,000 workers and has specialised in generating fuel and energy for more than 30 years.
Terms of the agreement will see Fusionex provide a platform that will provide hyper-targeted offerings to its customers, in a bid to allow the client to “better understand and engage” with its user base.
“We are thrilled to be working with a company that is as forward thinking as the client,” said Dato’ Seri Ivan Teh, founder and group CEO of Fusionex.
“By enhancing their customer engagement platform via embedded artificial intelligence and machine learning, the client will gain powerful insights and foresight. This will allow them to better serve their end-customers.”
According to Teh, Fusionex is projected to help the client increase customer engagement efficiency by 17 per cent.
“These solutions will help the client manage customer records and profile customers based on which products and services they use regularly,” he added.
Furthermore, Teh said the offering enables customers to be targeted based on consumption patterns, demographic profiles and purchasing patterns. The client’s digital marketing arm will also be able to target customers more "accurately and intuitively".
“Customers will only receive relevant promotions and will be spared the annoyance of irrelevant messages,” he said. “With this ability to conduct targeted marketing campaigns, the client will gain from expenditure savings as they will not need to waste resources on unnecessary customer engagement activities.”