Application delivery software vendor Kemp Technologies has updated its global channel program and application experience (AX) partner ecosystem.
As part of the changes, Kemp is introducing innovations and resources set to increase adoption of its next-generation load balancing solutions.
Kemp Technologies works with system integrators, distributors, value-added resellers, cloud service providers, managed service providers and solution consultants, as well as its technology partners.
The vendor is offering sales, marketing and training tools to "facilitate new market opportunities" and grow the load balancing and application delivery controller (ADC) business worldwide.
This includes resale and distribution partnerships in Australia and New Zealand with Pacific Tech, Ingram Micro, SVA Distribution, Wowrack, ACW Distribution, SAPPLY and Secure One.
Some of the benefits are flexible pricing options with perpetual, subscription and metered licensing; TCO calculator, which compares metered, perpetual and competitive ADC licensing; assessments to evaluate multi-vendor load balancing effectiveness.
Kemp is also offering partner central, a comprehensive access to sales and marketing enablement tools; training and "competitive margins and incentives".
Kemp is also extending its technology partner integrations to include advanced tier status with VMware on Amazon Web Services (AWS), select status with Dell EMC Elastic Cloud Storage (ECS), and advanced tier relationship with AWS.
"As organisations distribute their workloads across hybrid cloud environments, the centralised application viewpoint is no longer central," said Ivan Oprencak, director, product marketing, VMware Cloud on AWS.
"This is where Kemp's integration with VMware Cloud on AWS will help customers in seamless and cost effective distribution, management and monitoring of workloads across hybrid cloud environment. This will definitely help customers accelerate their hybrid cloud journey."
Kemp is also enhancing its products to enable partners to provide more value to customers.
"With our per-app ADC deployment model and per-app analytics, our customers benefit from greater business agility and flexibility to migrate applications to the cloud as they see fit," said Peter Melerud, co-founder and chief strategy officer for Kemp.
Kemp has extended its cloud service provider partnerships to include CenturyLink, Ceryx, ConvergeOne, Options IT and Hosting.com.