LMNTRIX builds Asian channel base through ACW Distribution deal

LMNTRIX builds Asian channel base through ACW Distribution deal

ACW will leverage network of channel partners regionally

Carlo Minassian (LMNTRIX)

Carlo Minassian (LMNTRIX)


LMNTRIX, an adaptive threat response (ATR) platform, has appointed Hong-Kong based ACW Distribution to drive channel growth across Asia Pacific through a distribution agreement.

The security vendor is the brainchild of Australia-based entrepreneur Carlo Minassian, specialising in advanced network and endpoint threat detection.

"Tighter regulations, such as the Hong Kong Monetary Authority’s Cybersecurity Fortification Initiative, require enterprises to have security monitoring and incident response capabilities,” said Raymond Lai, business development director of Hong Kong at ACW Distribution.

"Enterprises are struggling to secure these skills in-house, so LMNTRIX’s continuous monitoring and remediation solutions are perfect for organisations looking to comply with new regulatory measures."

Specifically, ACW will assist LMNTRIX in not just its home market of Hong Kong but also throughout China and the Philippines, leveraging its network of trained and certified channel partners.

According to Lai, the vendor's subscription-based pricing model also represents an "attractive proposition" for enterprise customers, alongside partners catering for the small to medium enterprise (SME) space.

"While regulatory compliance is the key driver behind FSI and large enterprises adopting new security technologies, for the mid-market, LMNTRIX’s service approach lowers the entry barrier for clients looking for advanced threat detection and response capabilities,” Lai added.

ATR is a validated threat detection and response platform designed to source "advanced and unknown threats" that bypass traditional perimeter controls.

In addition, Lai said LMNTRIX technology "continuously and proactively" monitors a customer's environment, serving to either bolster already established security programs or secure organisations with more rudimentary defensive postures.

"With LMNTRIX’s ATR platform, clients and partners can leverage the skill of LMNTRIX’s professional analysts to monitor their environment 24x7 without spending huge resources retaining and recruiting security experts," Lai added.

“This is the first time we are taking a multi-vector, holistic and 24x7 threat detection and response solution to our partners, so we are excited as this will help them generate more business opportunities and provide greater value to current clients."

Founded in 1986, ACW Distribution is a value-added distributor with expertise in enterprise solutions, spanning data management, information security, network and connectivity.

“ACW has a long and successful history across APAC, and they have always been at the forefront of security," added Neris Tsang, vice president of Greater China at LMNTRIX. "As a 100 per cent channel-led organisation, our partners are our lifeblood.

“ACW’s deep expertise and wide partner network make them the perfect fit to lead our local presence."

In the eyes of Minassian, traditional perimeter solutions and managed security service provider (MSSP) offerings have been "failing" to secure businesses throughout the region, leaving both customers and partners with a "false sense of security".

"When we look for new partners we do not want box pushers, we want organisations who understand that the legacy log-based approach to security is dead,” said Minassian.

"Clients are sick of solutions like security information and event management (SIEMs) and MSSPs that only deliver false positives and drown them in alerts."

Tags LMNTRIXACW distribution


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