Apple commits to Thailand with Bangkok store

Apple commits to Thailand with Bangkok store

New-look facility showcased the vendor’s full line-up of products

Credit: Apple

Apple Iconsiam has opened its first store in Thailand, located on the shores of the Chao Phraya in Thailand.

With an official opening on 10 November, the new-look facility showcased the vendor’s full line-up of products, including the iPhone XS, iPhone XR and Apple Watch Series 4.

“Bangkok is a cultural and economic destination for the entire region and home to millions of passionate Apple customers,” said Angela Ahrendts, senior vice president of retail at Apple.

“We are thrilled to introduce our Thai customers to Today at Apple, our full line of products, our phenomenal employees and the service and support that are loved by customers around the world.”

Elevated above the River of Kings in the heart of Bangkok, Apple Iconsiam features two expansive glass facades, an iconic feature in the tech giant’s retail designs.

Inside the store, a forum offers all of Apple’s free Today at Apple sessions, with more than 100 employees on site to help customers.

These hands-on sessions, led by Creative Pros, offer tools to allow customers to make the most of Apple products and services.

Along the store’s avenues, visitors can also try out the latest Apple products with Genius Grove offering personalised technical support and advice.

The opening comes as the vendor reported some issues affecting some of its iPhone X and 13-inch MacBook pro products, offering to fix them free of charge.

As reported by Channel Asia, the repair offers are the latest in a string of product quality problems over the past year even as Apple has raised prices for most of its laptops, tablets and phones to new heights.

Its top-end iPhones now sell for as much as US$1,449 and its best iPad goes for as much as US$1,899.

Apple said displays on iPhone X, which came out in 2017 with a starting price of US$999, may experience touch issues due to a component failure, adding it would replace those parts for free.

The company said it only affects the original iPhone X, which has been superseded by the iPhone XS and XR released this autumn.

The screens on affected phones may not respond correctly to touch or it could react even without being touched, the Cupertino, California-based company said.

For the 13-inch MacBook Pro computers, it said an issue may result in data loss and failure of the storage drive. Apple said it would service those affected drives.

Only a limited number of 128GB and 256GB solid-state drives in 13-inch MacBook Pro units sold between June 2017 and June 2018 were affected.

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