​Security certification for Qualtrics amid Asia Pacific expansion​​

​Security certification for Qualtrics amid Asia Pacific expansion​​

Plans are being laid for an IPO come late 2018

Qualtrics has received recognition for its security efforts with ISO/IEC 27001:2013 certification, following a systematic examination of security risks.

The move comes as the enterprise experience management software vendor earmarks Asia Pacific expansion.

"Qualtrics is committed to providing the highest levels of security that protect customer data in our data centres worldwide,” said Alan Mark, security and privacy officer at Qualtrics.

"As the leader in experience management, we are continually striving to be the leader in safeguarding customer data using best-in-class industry standard frameworks. This certification is another example that we are doing just that."

This comes after the software vendor invested $2.7 million in Singapore to open its regional headquarters for Southeast Asia in late 2017 at the Marina Bay Financial Centre, expressing its intent to grow its regional team of more than 50 employees over the next three years.

A Forrester study found that 63 per cent of business leaders in Southeast Asia listed improving customer experience as their top business priority, representing a significant opportunity for the vendor and IT veteran, Mao Gen Foo, leading the regional operations.

The experience management platform offered by the vendor targets four key areas, customer experience, product experience, employee experience and brand experience, making use of machine learning to interpret the intent of the end-user and predict their behaviour.

The company has 90 customers across Southeast Asia, 40 of which are based in Singapore, which include, for instance, OCBC Bank, United World College Southeast Asia, National University of Singapore, Agoda, Fuji Xerox Asia Pacific, Nestlé and Singapore Post.

The company’s CEO and founder, Ryan Smith had previously stated plans are being laid for an IPO come late 2018.

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